Dealer.ms is a modern, comprehensive mobile Dealer Management System (DMS) and WordPress plugin designed specifically for automotive, marine, RV, powersports, and heavy equipment dealers.

Our all-in-one solution puts complete control back in the hands of dealers—eliminating expensive, slow-moving proprietary providers. Streamline your inventory management, customer relations, sales tracking, and site operations directly from your phone.

Add & Scan From Anywhere

Mobile VIN Scanner: Scan a VIN with your camera and let automated OCR instantly populate vehicle details, specs, and options.

Instant Inventory Creation: Add new vehicle listings, upload photos, and reorder images using simple drag-and-drop directly on the lot.

Rapid Search & Filtering: Quickly locate units across your entire lot or multiple dealership locations.

KPIs & Performance At a Glance

Home Screen Analytics: Track total units, total inventory value, average days on lot, and total listing views.

Insights: Quickly identify top-performing vehicles to make faster, data-driven stocking decisions.

Listing & Lead Management

Dedicated Vehicle Hub: Full control to view, edit, and publish vehicle details on the fly.

Lead Tracking: Monitor and manage incoming customer inquiries tied directly to specific listings.

Secure Sign-In & Customization

Fast Authentication: Secure account access featuring API-key scan-to-login, biometric protection, or PIN lock.

Personalized Workspace: Customize your app experience with accent color themes, currency formatting, and toggleable home-screen KPI cards.

Requirements & Setup

The Dealer.ms mobile app is free to download! To connect your dealership inventory, an active Dealer.ms plan and the Dealer.ms WordPress plugin installed on your website are required.

New to Dealer.ms?

Take control of your dealership operations today! Learn how our WordPress-powered DMS delivers a faster, highly responsive website and mobile inventory management experience at dealer.ms.