Welcome to BackThen, the safe space to save and share your kids' story. From bump to birthdays & beyond, enjoy every photo, video and milestone organised in a private family journal.

WHY PARENTS LOVE BACKTHEN

✅ Save easily - Auto-organised by child. Saved at full-resolution.
🔐 Share securely - You control who sees what. No ads. No data-sharing. Ever.
☝️ Interact & look back - Add easily forgotten details or pin creative time-leaps.
🔎 Find moments fast - Instant scroll through the years.
🖼 Print your best - Auto-created calendars, montages & more, delivered fast.
❤️ Loved by millions - Trusted with 200+ million memories.

DESIGNED FOR EVERY STAGE

🤰 Pregnancy Journal - Track bump photos, maternity photography & make notes
👶 Newborn Milestones - Document key growth markers & developmental firsts
📸 Infant & Family Photography - Build a lasting story, in your personal digital home

Try it FREE today with 1GB of storage. No risk - your memories are yours forever.

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SAVE EASILY
• Auto-organise baby photos from any mobile or desktop device in seconds
• Save photos of any size, videos of any length, plus unlimited milestones (including height & weight) and stories
• The original quality of your content is preserved in your digital baby memory book - we never compress your images

SORT QUICKLY
• We organise your content chronologically by child in your private family journal
• Each child with their own personal timeline (viewed together or individually)
• Find memories fast with instant scroll

SHARE SECURELY
• Securely share baby photos with family - you choose who to invite and set their permissions
• Family and friends are instantly notified when new memories are added (they can have permission to add too)
• 100% privacy and safety in our secure photo sharing app - no ads and no data-sharing

INTERACT
• Family and friends can comment on and love their favourites
• Add easily forgotten details to any memory with titles, captions and comments
• Pin our creative time-leaps

LOOK BACK
• Fun comparisons match siblings and cousins at the same age on shared timelines
• Auto-created weekly highlights using your everyday photos

PRINT YOUR FAVOURITES
• Order print products quickly and conveniently from your favourite photos already in the app
• NEW! Calendars, montages and more are auto-created for you based on the photos you love
• Printed locally at premium facilities and delivered in days, using your original resolution photos (remember, we don't compress) for the best results

Note: prints are available to order for delivery within the UK, US & Canada

LOVED BY MILLIONS
• The app that parents (and grandparents) love for easy grandparent photo sharing
• All family and friends can be included on any device (Android, e-mail, web & other mobile platforms)
• Trusted by millions, connecting families and spreading smiles everyday across 93% of the world

TRY IT NOW FOR FREE
BackThen is made for parents, by parents. From the team behind the original online childhood journal, Lifecake - founded in 2012, we're a private family-orientated company offering:
• 1GB of free storage to try all features before you subscribe
• A simple low-cost monthly VIP subscription £4.99 / $6.49 / €5.99
• There's nothing to lose, all your content returned if you choose to leave