DupeCoat: The Paint World’s Secret Weapon
Forget tester pots. Open DupeCoat instead.

You spot a dreamy “Hague Blue” or a moody “Green Smoke” on Instagram… then see the price tag. DupeCoat fixes that. We’re the UK’s Paint Intelligence Engine — fluent in designer shades and built to get you the look you love without the designer markup.

⭐ Find Designer Colours for Less
Search any premium shade — Farrow & Ball, Little Greene, Lick, Craig & Rose, Sherwin‑Williams and more.
DupeCoat instantly identifies the exact colour behind the name.

🎨 Powered by Colour Science
We decode every shade using the NCS (Natural Colour System) — the global standard for colour accuracy.
No guesswork. No “close enough.” Just the true, verified colour.

🏆 Choose the Perfect Finish
Our curated tiers make it easy to pick the right paint for your project:

Platinum: Premium finishes like Dulux Heritage

Gold / Silver: Trade favourites (Johnstone’s, Dulux Trade)

Bronze: Budget‑friendly options for quick refreshes

Every finish is available to order directly through the app.

🚚 Order Direct with NextDayPaint
Once you’ve found your shade, order instantly.
Your paint is professionally mixed by NextDayPaint and delivered straight to your door.
Fast. Accurate. Zero hassle.

🧪 Data‑Backed Accuracy
Every one of our 4,000+ designer shades includes:

A Delta score showing how close the match is

Verified NCS codes

Confidence ratings backed by real colour data

You always know exactly what you’re getting.

📏 Smarter Project Planning
No more guessing quantities.

Precision Calculator: Enter your wall dimensions and get exact litre recommendations

Build Your Basket: Save colours, finishes, and quantities

Checkout in seconds with NextDayPaint

👌 Perfect For
Smart Renovators — £100 designer look for £40
Pinterest Dreamers — US trends, UK‑ready paints
Trade Pros — Designer colours in durable trade finishes

Stop paying for labels. Start painting smarter.
Browse, match, choose, and order — all inside DupeCoat.