Lead Recorder shows you exactly where your leads come from.

Add one line of code to your website and every phone call, form submission and enquiry gets matched back to the ad, Google search or social post that brought that person in. No cookies, no consent banner, no complicated dashboards.

Most businesses can't say which part of their marketing is actually producing customers. They have a hunch, usually involving word of mouth or Google, but no evidence. Lead Recorder answers it in plain English.

WHAT YOU CAN SEE

Which ad, keyword, channel or referral brought each lead
Every page a visitor viewed before they got in touch, and how long they spent on each
Whether they called, filled in a form, clicked an email link or made a booking
When enquiries arrive, including how many come in outside business hours

BUILT FOR AGENCIES AND BUSINESS OWNERS

Marketing agencies use Lead Recorder to show clients where their leads came from without walking them through an analytics dashboard. Share a read-only link and the client can see it themselves.

Business owners use it to work out whether their advertising is producing actual customers rather than sessions and clicks.

It suits local service businesses in particular, trades, home services, health, legal and professional services, where the enquiry is a phone call rather than an online checkout.

WHAT WE FOUND IN THE DATA

Across 1,145 real enquiries we tracked, 52.7% came through someone tapping a phone number rather than filling in a form. Nearly half arrived outside business hours. Most businesses count only the forms, so they're making decisions on less than half of what's really happening.

FIRST-PARTY DATA YOU OWN

The tracking is first-party and cookie-free. Data is collected directly on your own website rather than rented from an advertising platform, so there's no consent banner requirement for cookies.

SIMPLE PRICING

There's a free forever plan with no credit card required. Paid plans are flat monthly fees with no per-lead, per-minute or per-number charges, so your bill doesn't change when you have a busy month.

Requires a Lead Recorder account and the tracking snippet installed on at least one website. Setup takes about thirty seconds.

leadrecorder.com