Stand Out Running is a mobile app that helps everyday runners find the perfect running shoe for their body, their stride, and their goals — without spending hours reading conflicting reviews online. Think of it as a personal shoe-fitting expert that lives in your pocket.

The app is built around a core idea: no two runners are the same, so generic "best shoe" lists don't work. Instead, Stand Out Running gives each user a personalized match based on real data about how they run.

Who it's for:
* New runners who feel overwhelmed by hundreds of shoe choices
* Experienced runners who want a smarter way to compare options
* Runners with specific needs — flat feet, knee pain, wide feet, marathon training, trail running
* Anyone who hates shopping and just wants to be told what to buy and why

The main features:

1. Personalized Shoe Quiz
A short, friendly quiz asks about:

* Your foot shape and arch
* Your weight and height
* Where you usually run (road, trail, treadmill, mixed)
* Weekly mileage and pace
* Past injuries or pain points
* What you liked or hated about your last pair
* Budget
* The app then matches you with the shoes most likely to feel great on your feet.

2. Browse & Compare Shoes
A full catalog of running shoes you can:

* Browse by brand, type, or price
* Filter by features (cushioning, stability, weight, drop)
* Compare two or three shoes side-by-side
* Save favorites to a personal wishlist
* Each shoe page shows specs, photos, pricing, and what type of runner it's best for.

3. Expert Reviews from 8 Personas
Every shoe gets reviewed from 8 different perspectives — not just one generic opinion. The personas include voices like:

* The marathon racer
* The recovery-focused easy-day runner
* The trail runner
* The plus-size runner
* The beginner
* The injury-prone runner
* The speed-work specialist
* The casual jogger

So if you're a beginner with knee issues, you can read what those reviewers thought — instead of a review written by an elite athlete with totally different needs.

4. Discussions Forum
A built-in community where users can:

* Ask questions ("Anyone else have heel pain in the Nike Pegasus?")
* Share experiences
* Post photos of their runs and gear
* Reply, like, and follow threads

Moderators keep the space clean and friendly. The app has full moderator controls for handling spam, abuse, and off-topic content.