Win in Traditional Trade. The Smart Way.
Columbus empowers FMCG distributors to scale, digitize, and grow profitably across
fragmented traditional trade channels like mini markets, kiosks, mom and pop stores,
and HoReCa.
Created by Diplomat, one of the world’s leading distributors, Columbus combines deep
field experience with advanced AI technology to deliver measurable results.
For Distributors
Digitize your sales operations and gain full visibility.
· Manage orders from thousands of retailers seamlessly.
· Track real-time sales performance across products, regions, or reps.
· Align distributor and brand objectives with shared insights.
· Integrate directly with your ERP and back-office systems.
· Use data-driven forecasts and AI-powered recommendations to reduce lost sales and
grow your market share.
Result: up to three times higher sales productivity, larger basket size, and stronger
retailer loyalty.
For Retailers
Stay connected to your distributor with a simple mobile app.
 Place orders anytime and anywhere
 View current prices, promotions, and product availability

 Track deliveries and review your full order history
 Order on consignment when available.
 Receive personalized product recommendations
Result: full transparency, fewer stockouts, and happier customers.
For Sales Representatives
Sell smarter and faster with all your tools in one place.
 Capture customer orders instantly during store visits
 Plan daily routes for maximum coverage and efficiency
 Check inventory, prices, and promotions in real time
 Track performance with KPIs, targets and dashboards
 Get smart suggestions to upsell and grow your customers’ basket size.
Result: more visits, more sales, and stronger relationships with retailers.
Why Choose Columbus
 Built by a global distributor with decades of FMCG experience
 Proven success in more than six EMEA markets
 AI powered hybrid sales model that combines field and self ordering
 Seamless ERP integration and cloud scalability
 Trusted by FMCG leaders such as P&G, Nestlé, and Mondelez
Transform your distribution business today.
Join the traditional trade revolution with Columbus, the smart way to win.