Simplicity is the ultimate wishlist app and your new AI shopping assistant, designed to help you buy less, but buy better.

Say goodbye to chaotic open tabs, messy camera rolls, and impulse-buy regret. We make it effortless to build the perfect wishlist, send a quick poll to your friends, and make intentional choices with the help of your AI shopping assistant.

WHY YOU’LL LOVE SIMPLICITY

NEW: MEET YOUR AI SHOPPING ASSISTANT
Need someone to talk you out of a bad purchase? Our new AI shopping assistant steps in before you hit checkout. Simply add an item to the app, and your AI shopping assistant will review the item against your personal style, the occasion, fabric makeup (natural vs. synthetic), and your budget to give you a definitive "Buy" or "Skip."
(Psst: You get 5 free AI shopping assistant reviews per week while we’re in beta!)

SAVE FROM LITERALLY ANYWHERE
Found something online? Just copy the link. Saw something cute in a store? Snap a photo to instantly add it to your wishlist. Whether it’s a random vintage boutique or a major retailer, Simplicity keeps all your potential purchases in one beautiful place.

PASS THE VIBE CHECK WITH A POLL
Still on the fence? Simplicity generates a magic poll link you can drop into any group chat, iMessage, WhatsApp, Snapchat, you name it. The best part? Your friends don’t even need the app to answer your poll! They just tap the poll link and help you decide. Sending a poll has never been easier.

YOUR LISTS, YOUR RULES
We don’t tell you how to organize. Create a custom wishlist for anything you want. Name your wishlist "Europe Trip," "Capsule Wardrobe," or "Random 3AM Finds." It’s your world, we just help you curate it.

KEY FEATURES

• AI Shopping Assistant — Your personal AI shopping assistant gives you buy/skip recommendations based on your style, occasion, fabric quality, and budget (Beta: 5 free reviews/week).
• Universal Wishlist — Add items instantly via link or photo to build your ultimate wishlist.
• Easy Poll Sharing — One poll link lets friends vote from any messaging app. Create a poll in seconds!
• Custom Collections — Build unlimited wishlist collections, titled exactly how you want.

Shopping is supposed to be joyful and intentional. Download Simplicity today to build your wishlist, ask your friends via poll, consult your AI shopping assistant, buy what you love, and skip the rest!