WhatIn is a free AI ingredient scanner for food, drinks, skincare and cosmetics.
Unlike other apps that rely on barcode databases, WhatIn reads the actual
ingredient text on any label — so it works on local and regional brands too.

🔍 HOW IT WORKS
• Scan a barcode OR photograph any ingredient list
• AI analyses every ingredient instantly
• Get a clear verdict: Safe, Caution, or Avoid — with reasons

⚠️ INGREDIENT ALERTS
• Detects artificial colours, preservatives, trans fats, MSG
• Flags parabens, sulfates, mineral oil, palm oil
• Allergen detection — nuts, gluten, dairy, soy, eggs, sesame
• Identifies ultra-processed foods (NOVA 1–4 classification)
• Flags ingredients banned or restricted in your country

🧴 WORKS ON ALL PRODUCTS
• Food and drinks — snacks, cereals, beverages, dairy, sauces
• Skincare and cosmetics — moisturisers, shampoos, sunscreen, makeup
• Baby products, supplements, personal care

👤 PERSONALISED FOR YOU
• Set your allergies — get instant alerts for every scan
• Choose health goals — diabetes, weight loss, heart health, low sodium
• Skin type profile for cosmetic products — sensitive, oily, acne-prone
• Country-specific safety information — India, US, UK, EU, Australia and more

📊 DETAILED ANALYSIS
• Safety rating — Safe, Caution, or Avoid
• NOVA score — how processed is your food?
• Key ingredients explained in plain English
• Concerns with sources, benefits clearly listed
• Works on local brands, regional products, imported goods

No fear-mongering. No ads. Just clear, honest, AI-powered ingredient analysis
to help you make better choices every day.

Download WhatIn free and know exactly what's in your food and skincare.

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skincare ingredient checker, additive checker, allergen checker, NOVA score,
clean eating, harmful ingredients, E number checker, what's in my food