AI health coach for lasting weight loss
Simple is an AI health coach for sustainable weight loss, better health, and long-term fitness. It helps you build healthier habits with personalized plans, real-time nutrition guidance, on-demand coaching, and tailored workout routines, without calorie counting, food math, or extreme restrictions. For the first time, progress feels balanced, realistic, and enjoyable.
Simple brings fitness, nutrition awareness, and habit building together in one seamless experience. Instead of obsessing over numbers, the app focuses on smarter choices, consistency, and routines that fit real life. Simple supports your weight loss, fitness, and health goals in a way that feels supportive and not overwhelming.
What you get with Simple
Avo™ — your personal AI health coach
Avo is your in-app AI health coach, offering personalized advice, motivation, and science-backed strategies anytime you need them. Avo helps you understand your habits, workouts, and routines so you can make better daily decisions and stay consistent on your weight loss journey.
Instant food feedback with Avo Vision
Take a photo of your groceries, menu, or meal and get instant, easy-to-understand guidance. Avo Vision helps you better understand food choices, portion balance, and eating patterns — without counting or logging calories.
It also works alongside fasting insights, helping you see how your eating habits support your overall health, fitness, and weight loss goals in a simple, intuitive way.
Easy, personalized workouts
Get beginner-friendly workout plans designed to match your fitness level, schedule, and goals. Simple helps you build strength, stay active, and improve overall health with routines you’ll actually stick to.
Workouts adapt to your lifestyle and keep your training organized, motivating, and realistic.
A real-time Success Score to keep you on track
Your personalized Success Score shows how your daily habits work together. Instead of focusing on numbers, it highlights patterns and progress, helping you understand where small changes can make a big difference.
Meet Blinky — your emotional support fluff
Most wellness apps give you charts and graphs. Simple gives you Blinky.
He’s playful, dramatic, and impossible to ignore. Complete a workout and Blinky reacts. Skip a day, and he sulks. Blinky turns consistency into something genuinely fun and motivating.
What Blinky brings:
-Daily motivation tied to your health and weight loss goals
-Playful accountability across workouts and routines
-Streak rewards that make consistency feel rewarding

Features you’ll love
- Personalized weight loss coaching from Avo™
- Photo-based nutrition feedback with Avo Vision
- Beginner-friendly, personalized workout plans
- Honest, playful motivation from Blinky
- Quick food, water, activity, and weight logging
- Link Simple with Google Fit or Fitbit to sync your steps, weight, water, and sleep data.
And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps.
We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences.