Formula Finder turns your client's inspo pic into a step-by-step hair color formula in the color line you use. Add your client's current hair, confirm the starting point, pick your brand and get the shades, developer, ratio and placement for every step. No long questionnaires, no more scrolling social media hoping someone posted the formula, and less time formulating between clients.

Formulas are built from each brand's own shade charts and mixing guides, not guessed, so every shade is one you can actually order and mix. Built by a salon owner who is still behind the chair, Formula Finder is the hair color app for colorists, hairstylists, hairdressers, salon owners and cosmetology students. It doesn't replace your eye or your creativity. It gets you to a formula you can trust, fast, so you can get back to your client.

HOW IT WORKS
1. Upload the inspo pic.
2. Add your client's current hair and confirm the starting point.
3. Pick your brand from the 25 professional brands we currently offer.
4. Get your hair color formula, step by step.

TONER, BALAYAGE, GRAY COVERAGE AND COLOR CORRECTION
Every step shows shade swatches, developer strength, mixing ratio and placement notes, whether the look calls for a toner formula, a gloss, gray coverage, babylights, highlights, a root melt, lived-in balayage, a brassy fix or a full color correction. Tips, aftercare and timing for the whole service have their own tabs.

SWITCH BRANDS OR LINES IN ONE TAP
Works with Redken, Wella, Matrix, L'Oreal Professionnel, Schwarzkopf, Goldwell, Paul Mitchell, Aveda, Joico, Pravana, Kenra, Pulp Riot, Kevin Murphy, milk_shake, Scruples, Keune, Alfaparf, Moroccanoil, Davines, Framesi, Oligo, CHI, L'ANZA, Tressa and MyDentity. Don't see your brand? Suggest it right in the app. Moving a client to a different color line? Switch brands and the look is rebuilt in that brand's own shades. Prefer a different line for one step? Tap it, switch it, and switch back anytime.

SHADE CHARTS
Every brand's hair color chart in one place. Browse shades by level and tone with swatches, mixing ratios, developers and processing times.

NEVER LOSE A CLIENT'S FORMULA
Digital client formula cards. Log what you actually mixed, or build a formula from scratch, right in your client's folder. Before and after pics, notes and every past hair color formula are ready before your client sits down.

REFINE AROUND YOUR SHELF
Out of a shade, or want it a little lighter or warmer? Refine the formula around what you have.

CONSULTATION NOTES
Talking points to share with your client before you mix: how many sessions a big change could take, time in the chair and upkeep.

DISCOVER
Search trending hair color looks, save them to collections and turn any pic into a formula.

STYLIST ASSISTANT
Help with color questions, tricky client conversations, content ideas and growing your salon business.

CAPTION STUDIO
Upload your finished work and get captions and hashtags ready to post, so your best color keeps bringing in new clients.

LEARNING TOOLS
Want a second opinion before you mix? Build your own formula from the brand's chart, then compare and get a report card on what's different from ours and why. Cosmetology students use it to practice color theory and formulating on real inspo pics, in the same app they'll keep using once they're behind the chair.

UNLIMITED FORMULAS
No credits and no monthly caps. Formulate for every client.

SUBSCRIPTION
Formula Finder requires a paid subscription, with unlimited formulas on every plan. Prices and any introductory offers are shown in the app before you subscribe. Payment is charged to your Google Play account. Subscriptions renew automatically unless canceled before the renewal date. Manage or cancel anytime in Google Play under Payments and subscriptions.

Brand names belong to their owners. Formula Finder is not affiliated with or endorsed by them.

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