Makesales is a modern e-commerce platform built to empower merchants and business owners to “Sell Everywhere. Stress-Free.

Our platform leverages automation and a unified suite of business-tools so that users can focus on growth and customer relationships rather than manual operational tasks.

Mission & Value Proposition

Makesales aims to streamline end-to-end commerce operations from customer engagement via chat channels (e.g., WhatsApp and Instagram) to store management, payments, inventory and analytics. Its core value proposition is to enable businesses of all sizes to sell more, easier and without upfront cost or complexity.

With the promises to help businesses “Sell anywhere, while we handle everything else” communicates this clearly.

Core Solutions & Capabilities
Makesales positions itself as everything you need to run your business, offering a suite of integrated tools.

The main features include:

WhatsApp Commerce: Transform WhatsApp chats into sales opportunities through product catalogues, order management, payment links and follow-ups.

Website / Online Store Builder: A user-friendly interface to build and run an e-commerce store tied into the rest of the sales workflow.

Inventory Management: Track products, stock levels and synchronise sales channels.
Makesales

Invoicing & Payments: Generate invoices, process payments and manage billing in one place.

Analytics & Customer Management: Real-time sales, inventory and customer data for informed decision-making.

Business Model & Pricing

MakeSales offers a free-forever pricing tier (₦0/month) with no hidden fees or commissions, enabling merchants to start and scale without upfront investment.

This suggests the platform prioritises accessibility and aims to reduce barriers for business owners, especially small and medium enterprises (SMEs).

Target Market & Use Case

The platform caters to merchants who want to sell across multiple touch-points such as online stores, chat apps, social markets, but who may not have large dedicated tech stacks or resources. By combining storefront, chat commerce, payments and inventory, Makesales is well positioned for:

Fast growing SMEs looking for an all-in-one solution

Businesses in markets where WhatsApp and chat-based commerce are significant customer channels.

Entrepreneurs who want low-cost entry into e-commerce and want to avoid fragmented systems.

Competitive Advantage

Makesales key differentiators are:

Seamless integration of chat-commerce (e.g., WhatsApp) with standard e-commerce store operations

No cost entry and unlimited products in the free tier, which lowers risk for users

Real time analytics and unified management of sales, customers and inventory

Emphasis on automation and “stress-free” selling, shifting operational burden away from the merchant

Key Operational Principles

Focus on usability: make the platform simple enough that business owners can adopt quickly, even without heavy technical background.

Scalability: allow businesses to grow without changing platforms; unlimited products and integrated workflows support this.

Customer centric sales: by enabling conversation-to-conversion (via chat commerce), Makesales helps businesses meet customers where they are.