Stop drinking ratings.
Start drinking what you love.

Swirl is the first anti-rating wine app that helps you choose wine based on your personal taste, not random ratings from strangers.
Most wine apps show you public ratings. Swirl builds your unique flavour profile and recommends bottles that actually match what you enjoy.
Choose with confidence. Every time.

WHY SWIRL IS DIFFERENT

Palate over popularity
We replaced average wine ratings with a personal match score built around your taste profile.

Fact over fiction
Our wine database is built from winemakers' technical sheets, not crowdsourced wine reviews.

Privacy by design
Your wine ratings and tasting notes are private, so there’s no bias. We are not a public wine ratings app.

Built by experts
Created by professionals with deep experience in wine, product and technology.

HOW IT WORKS

Scan wine label or search
Take a photo of a wine label or type what you know. Instantly access detailed, factual information sourced from producers and technical sheets. No crowdsourced noise.

Understand what’s in the bottle
See sweetness, acidity, body, tannins, grape varieties, region, food pairings and winemaking techniques. Know what to expect before you buy.

Get personalised wine recommendations
For every wine you scan, Swirl shows whether it fits your personal profile. The more you use Swirl, the smarter your wine recommendations become.

Build your wine taste profile
Answer a short questionnaire to establish your taste baseline & for every wine you try, add your own wine ratings and tasting notes. Your data is yours. Ratings are never public. They exist to refine your recommendations. Stop depending on wine reviews.

Save memories
Add photos, food pairings and notes about who you shared the bottle with. Build a wine journey you can look back on.

Create your wine library
Organise favourites into collections. Use as a wine tracker. Keep track of what you loved and what you want to try next.

JOIN THE MOVEMENT
We are building Swirl alongside our community. As an early Founding user, your feedback directly influences our roadmap.
Download Swirl today and help us build a new way of experiencing wine. Build the best wine app out there.