BLU is the official app of the BLU membership platform — and the only one. It is built exclusively for BLU members: a BLU membership is required to sign in. This is not another general-purpose AI app. It is the app for your BLU membership, and for the personal AI that comes with it.

Every BLU member has their own personal AI — yours, trained by you, shaped by your conversations, with memory that carries forward. The more you use it, the more it becomes your own. Be the Creator.

YOUR AI, TRAINED BY YOU
• Persistent memory — your AI remembers your context, your projects, and your preferences across every conversation
• Shaped by how you talk to it, not by a generic template
• Yours from day one, growing with every conversation

YOUR AI RUNS ALONE, FOR YOU
Your personal AI is not a shared service answering everyone at once. Each member's AI runs in its own isolated environment — a dedicated space that belongs to that member alone, started when you need it and resting when you do not.
• One member, one AI, one isolated environment
• Your memory and your data live with your AI — never pooled with other members
• No shared instance: your AI works for you and only you

TALK, TYPE, MEET
• Chat with your personal AI in text, anytime
• Have natural voice conversations
• Join live video meetings with real-time AI in the room
• Real-time translation and interpretation in meetings — speak your language and be understood

STAY ORGANIZED
• Task boards and a personal dashboard to plan and track your work
• Work with your documents directly in the platform
• Share photos and files in conversation

PRIVACY & SECURITY
• Your data is never shared with third parties and never sold
• All data is encrypted in transit
• Unlock the app with your fingerprint or face
• Multi-factor authentication available for your account
• Delete your entire account yourself, anytime, from Account Settings — deletion is permanent and immediate across all systems, with no waiting period
• No ads

BUILT FOR THE WORLD
• 34 languages supported across the platform
• Designed for members everywhere, on any Android device

A PRIVATE MEMBER COMMUNITY
BLU is a membership platform. Members get their own personal AI and a private, focused space to build with it — a community of people creating with AI that is truly theirs.

Your membership. Your AI. Trained by you.

BLU — Be the Creator.