Doris is a new way to invest. Built for people who want the confidence to grow their money without the fear of losing it.

Most investing apps assume you already know what you want to buy. Doris starts somewhere different: with the outcome you want, and the loss you're prepared to accept.

HOW IT WORKS
Doris shows you, in plain English and a simple visual picture, exactly what could happen to your money under different market conditions before you invest a penny.
One slider lets you set your maximum loss: the most you could lose, whatever happens in the market.
A second slider lets you explore different investment designs, each showing the range of growth you could achieve in different market scenarios for that level of protection.
Move the sliders and watch the picture change. Choose the design that feels right for you. There's no jargon, no spreadsheets, no guesswork, just a clear picture of risk and reward, in your control.
Once you've chosen your design, Doris places the order with your broker so your investment matches exactly what you designed.

BUILT FOR REAL PEOPLE, NOT TRADERS
Doris is designed for the millions of people who've been put off investing because it feels risky, complicated, or built for experts. If you've kept your savings in cash because you were worried about losing money, Doris was built with you in mind.
You don't need to understand market jargon. You just need to know how much you could afford to lose. Doris shows you what's possible from there.

WHAT MAKES DORIS DIFFERENT
- You set your maximum loss before you invest, not after
- You see how your investment could perform across a range of market scenarios, in a single picture
- The outcome you design is the outcome you get. No surprises once you're invested
- Everything is explained in plain English, with no jargon or small print you need a finance degree to understand
- Two simple sliders replace pages of product options and technical terminology

WHY IT MATTERS
Millions of us have savings sitting in cash for years, quietly losing value to inflation, because investing feels like a leap into the unknown. It's not that people don't want their money to grow ,it's that they've never been shown, clearly and honestly, what they stand to lose before they commit. Doris exists to close that gap: to put the question of loss front and centre, answer it in a picture you can understand at a glance, and let you decide from there whether, and how, you want to invest.

WHO DORIS IS FOR
Doris is built for cautious savers and first-time investors: people who have money sitting in cash, want to put it to work, but haven't felt confident enough to take the leap. If you've found other investing apps overwhelming, or avoided investing altogether because you're worried about losses, Doris gives you a safety net you can see and control before you commit a single pound.

GETTING STARTED
Setting up Doris takes minutes. Once your account is open, you'll be guided straight to the two sliders. No forms full of product names, no lists of tickers to research. Just set your maximum loss, explore your options, and invest when you're ready.
Doris is a simple subscription not linked to how often you invest. You can come back and redesign your investment at any time, as often as you like, at no extra cost - your circumstances change, and Doris is built to change with them.

IMPORTANT INFORMATION
Doris is provided by Novum Investment Management Limited, which is authorised and regulated by the Financial Conduct Authority. As with all investing, your capital is at risk and the value of your investment can go down as well as up. Doris is designed to help you understand and control that risk before you invest — not to eliminate it entirely.

Start designing your investment today, and discover what's possible when you put risk in your own hands, not the other way around.