PAW Patrol Academy recently earned top (dog) honors as our Best for Families winner. We love its educational and interactive minigames that entertain while helping your child learn. The team behind the app spoke with us to share their journey, challenges, and more.
Play: How did you get started as a developer/founder?
Originator team: The five founders of Originator are parents who are passionate about creating quality educational apps for young children. After launching a series of award-winning apps – like Endless Learning Academy, Math Tango, and more – the studio merged with the leading global children's entertainment company Spin Master in 2021.
Immediately following the merger, the studio staffed up with more world-class artists, animators and engineers who shared our vision and specifically to develop an app for one of Spin Master's most beloved properties: PAW Patrol.
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What challenges, trends, or milestones have you seen or overcome?
The largest challenges for the studio involved providing something unique to the space and delivering the right activities that PAW Patrol–loving parents and families wanted. We were also eager to have the app available when PAW Patrol: The Mighty Movie premiered in September 2023.
Determined that Spin Master’s first homegrown PAW Patrol app be special, the studio focused on its core strengths - real educational content and kid-approved play. As the brand’s first preschool learning app, PAW Patrol Academy offers fun and adventure – as well as wholesome content kids love and parents trust – inside a new world of early education. Parents really want solutions that educate and entertain their kids, so that screen time is time well-spent.
How would you say your app helps and delights people?
PAW Patrol Academy appeals to preschoolers, parents, educators, and more for five main reasons:
1. Beloved characters
Using characters and environments from the #1 preschool franchise in the world fosters a meaningful learning experience by emotionally engaging children. For many preschoolers, their wildest dream is to join the PAW Patrol, and this app allows their dream to come true.
2. Proven techniques
The app incorporates evidence-based educational methods that align with preschoolers' developmental milestones, such as using established curriculum for teaching letters, sounds, shapes, colors, writing, numbers, and more.
3. Contextual learning
By connecting learning activities with kids' favorite show content, the app deepens their understanding and engagement.
4. Choice-based learning
With various activities that consider diverse learning styles, children are empowered to select what resonates with their interests, thus fostering autonomy.
5. Regular content updates
Continuous content refreshment keeps the learning experience dynamic, ensuring sustained engagement and adaptation to evolving learning needs.