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Focusing on premium brands: BMW s core strategy
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Introduction of IAS / IFRS by the BMW AG in 2000: Needs, effects and consequences for the group
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The effective reorganization of BMW Group applied to the New MINI: New strategies in the automotive manufacturing processes, sales and marketing
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The Spartanburg Plant Investment by BMW AG: Financial reasons for building the U.S. plant
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The takeover of Rover Group Ltd. by BMW AG: Goals, investments, mistakes and consequences of international investment decisions
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