· Boost your writing career with marketing strategies that are proven to sell more books.
· Get expert tips on platform building, blogging and social media.
· Discover which approaches are best for selling fiction vs. non-fiction.
· Implement powerful ways to make your ebooks more discoverable.
· Increase your visibility by optimizing keywords and categories.
· Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.
And that's just for starters...
*Learn the five stages in the Reader Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.
It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.
The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
* Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales.
* Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths.
* Decode the ways Amazon recommends millions of books to readers every single day.
* Understand the critical differences between the Best Seller list and the Popularity list.
* Implement proven marketing plans, optimized for maximum Amazon visibility.
Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.
*Create attractive ad images to turn browsers into buyers.
*Optimize your targeting to attract the right readers.
*Manage your bids effectively to drive more sales for less money.
*Learn when to run your BookBub campaigns for maximum impact.
*Boost discovery of your books and improve visibility.
*Train the retailers to recommend your books to the right customers.
*Turbocharge series sales to dominate the charts with multiple books simultaneously.
BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.
Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.
EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!