This ethnography examines the everyday policing of the London Borough of Newham in relation to the London 2012 Olympics. It explains how police defined, monitored, prioritized, contained and investigated ‘Olympic-related’ crime, and how ‘Olympic-related’ policing connected to the policing of Newham. The authors examine how the threat of terrorism impacted on the everyday policing of the 2012 Olympics, as well as the exaggeration of other threats to the Games – such as youth gangs – for political reasons. The book also explores local resistance to Olympic policing, and the legacy of the Games with regard to policing, local housing, demographics and social exclusion.
Discussing the lessons that can be learned for the future staging of sporting mega-events, this book will appeal to scholars and students with interests in sport, policing, crime and criminology, mega-events, event management, urban studies, global studies and sociology.
subculture of football supporters found in the stadiums of Italy.
Amongst the most committed and uncompromising are two such groups who
gather in support of the main football clubs of Rome - AS Roma and SS
Lazio. Openly proclaiming neo-fascist sympathies, and not afraid of
violence against rival supporters and police, these groups (the Boys
Roma and the Lazio Irriducibili) are well-organised and determined to
bring about social and political change and stamp out those who oppose
them. The much-maligned football hooligans of England pale by
Following years of research involving individuals inside these
organisations, and drawing on exclusive interviews with each group's
leading figures, Alberto Testa and Gary Armstrong present a fascinating
account of the world of the neo-fascist UltraS.
Help readers learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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Based on long-term and detailed ethnographic research, this book uses Malta as a critical case study to explore the dynamics of contemporary football. Situated on the fringes of the EU, and with an appalling record in international competition, the Maltese are nevertheless fanatical about the game. This book examines Maltese football in the context of the island's unique politics, culture and national identity, shedding light upon both Maltese society and on broader processes, both local and global, within the international game. The book explores a range of key issues in contemporary football, such as:
the dynamics of international player migration
football corruption and ethics
the politics of sponsorship and TV deals
the global appeal of footballing "brands" such as Manchester United, Juventus and Bayern Munich.
This book is essential reading for students and researchers working in Sports Studies, Sociology of Sport, Football, Globalisation, Politics and Ethnic Studies.
Since 1976, the defence of the spectacle has become the central feature of its planning, one that has assumed even greater prominence following the bombing of the 1996 Atlanta Games and, most importantly, 9/11. Indeed, the quintupled cost of securing the first post-9/11 summer Games in Athens demonstrates the considerable scale and complexity currently implicated in these operations. Such costs are not only fiscal. The Games stimulate a tidal wave of redevelopment ushering in new gentrified urban settings and an associated investment that may or may not soak through to the incumbent community. Given the unusual step of developing London's Olympic Park in the heart of an existing urban milieu and the stated commitments to 'community development' and 'legacy', these constitute particularly acute issues for the 2012 Games.
In addition to sealing the Olympic Park from perceived threats, 2012 security operations have also harnessed the administrative criminological staples of community safety and crime reduction to generate an ordered space in the surrounding areas. Of central importance here are the issues of citizenship, engagement and access in urban spaces redeveloped upon the themes of security and commerce.
Through analyzing the social and community impact of the 2012 Games and its security operation on East London, this book concludes by considering the key debates as to whether utopian visions of legacy can be sustained given the demands of providing a global securitized event of the magnitude of the modern Olympics.
Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today’s markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.
Seventh European Edition
Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.
To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.
Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world.
Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways.
Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
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For undergraduate courses on the Principles of Marketing.
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach
Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.
Personalize Learning with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.