The authors challenge our notions of what goes “viral” and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture.
Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media—from both the U.S. and around the world—the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
If you are about to move and still wonder how come most
of the people have a rough and stressful relocation experience where their
money, time and nerves are put to the test, while others have a
trouble-free and smooth move from beginning to end? The answer is pretty simple:
it all comes down to being well informed and making the right choices.
Without Breaking A Sweat: Your Handbook For A Perfect Move
is your invaluable guide during these times of tension. This book covers it
all: from well-written and helpful moving tips and proper ways to move locally,
interstate or abroad with your children, pets or plants, including a wide range
of particular personal possessions, through comprehensive practical advice on
Wandering how to effectively resolve an issue with your
mover or how to adjust to the new environment after your relocation? You can
read it all here. And much more!
Its end will even make you smile and leave you
optimistic about your upcoming move.
Don’t stay in the dark! Be well informed. Be 100%
prepared. Make the smart choices.
Take the reins and enjoy the leading role in this
This book is being delivered to you in partnership with