Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit?

It's possible. And it's easier than you think.

If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient.
Among other powerful strategies, you will discover how to:

• Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you.

• Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business.

• Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now.

Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.
¿Te preocupa que tu negocio se derrumbe sin tu presencia?

¿Sacrificas a tu familia, tus amigos y tu tiempo para mantener tu negocio vivo?

¿Qué pasaría si tu negocio funcionara por sí solo?

Si eres como la mayoría de los emprendedores, comenzaste tu negocio para ser tu propio jefe, ganar más dinero y vivir la vida en tus propios términos. Pero la realidad es otra, estás atascado en la rutina diaria, apagando incendios, respondiendo a un sinfín de preguntas y buscando continuamente dinero.

En El sistema Clockwork Mike Michalowicz te ofrece un camino paso a paso para salir de este dilema a través de un enfoque simple para hacer que tu negocio sea ultra eficiente. Entre otras estrategias, descubrirás cómo:

- Hacer que tus empleados actúen como propietarios.

- Identificar la función más importante de tu negocio.

- Saber qué es lo primero que hay que solucionar.

Ya sea que tu empresa sea de un empleado o cien, ya sea que comiences a emprender, El sistema Clockwork será tu camino para que finalmente tu negocio trabaje para ti.

"El sistema Clockwork está repleto de consejos prácticos con los que te identificarás. Les recordará a los emprendedores por qué se lanzaron a la aventura y les servirá como una caja de herramientas."

Simon Sinek, autor de Start With Why y Leaders Eat Last

"Cuando tu negocio funciona como un reloj, finalmente puedes relajarte. En este divertido libro, Mike muestra cómo puedes lograr el sueño de que tu empresa prospere mientras disfrutas de la vida."

Laura Vanderkam, autora de Qué hace la gente exitosa con su tiempo libre y Qué hace la gente exitosa antes del desayuno

★暢銷書《南瓜計畫》作者最新著作

★亞馬遜書店超過800位讀者★★★★★5顆星一致好評

★幫助全球3萬家企業轉虧為盈、提振獲利,斜槓世代必備,比財務報表更簡單、更符合人性的的資金管理工具


天天衝營收、衝成長,為什麼獲利卻沒有起色?

生意不斷,但為什麼卻經常缺現金支付一張張帳單?


經營績效的關鍵不是成長,而是獲利!

管理好現金才是最重要的事!養出不敗生存力!


你是不是也有這樣的情況:

.傾盡全力拚出不錯的業績,看財務報表都有獲利,但是為什麼真正進入銀行帳戶的現金永遠不夠?

.生意不錯、但要支付的費用也不斷墊高,只好不斷接單衝營收、不管毛利多少、跨入全新的市場也無所謂?


創業導師、暢銷書作家麥可‧米卡洛維茲也曾有相同的經驗,只在乎業績成長,不在乎獲利,結果竟陷入求生存的惡性循環陷阱:

營收增加,但必要費用增加更多→結果獲利更少,只好再拚命工作增加營收。

在這樣的惡性循環下,創業存活的人寥寥可數。


銷貨收入-獲利=費用 才是確保生存的獲利成長公式


麥可‧米卡洛維茲大聲疾呼要大家改變傳統會計思維,放棄導致好像有賺錢幻象的銷貨收入-費用=獲利的傳統會計公式。


他發現傳統的會計公式會讓人只想追求成長,忘了獲利。只要翻轉傳統的公式,就可以讓眼光專注在獲利,而不是成長。


獲利成長公式是真正經營成功的關鍵。將收到的現金先領取一部份的錢當成獲利,剩下的錢才拿來經營,因為用來經營的錢變少了,就會被迫想出更有效率的經營方法,不知不覺,成本就減少了,獲利也增加了,瞬間公司就從一頭吃錢怪獸變成獲利機器。


配合這套資金管理系統,作者發展出簡單實用的工具,幫助你一步一步的改造企業。你會在這本書裡學到:

.2分鐘檢測公司實際的財務狀況。

.不用看財報,只要看銀行帳戶餘額,就了解實際狀況。

.按部就班削減債務,而且還清債務,不會變得一無所有。

.降低經營成本與增加業績的方法,真正幫助公司轉型。


獲利優先系統在全球已經有3萬家企業正在使用,每家企業都因此轉虧為盈、提振獲利,真正享受創業的樂趣與生活品質,而你也做得到。


創業家強力推薦


林明樟/兩岸跨國企業財報講師

謝銘元/iFit 愛瘦身共同創辦人

關登元/得來素蔬食連鎖共同創辦人


「這是一本我會用五星級的高規格推薦的實用好書,希望您也能從中獲益良多,為自己打造一間屬於您的獲利優先企業。」──林明樟,兩岸跨國企業財報講師


「就像這本書一開始建議的營運調整就是刪減費用一樣,了解營業費用的結構,將是決定經營成功與否的關鍵,我相信這樣做絕對可以幫助你一步一步建立以獲利為優先的財務目標,打造體質更健全的企業。」──謝銘元,iFit 愛瘦身共同創辦人


「本書帶給我很大的啟發與當頭棒喝,讓我發現自己在經營上的盲點與問題,誠摯推薦給創業中的經營者,希望藉由本書能帶領公司達成「獲利優先」的目的。」──關登元,得來素蔬食連鎖共同創辦人


全球使用者好評推薦


「打造能夠為我服務的公司感覺很好,獲利優先系統幫助我實踐公司的使命。」-達耶爾. 賈薇(Darnyelle Jervey),顧問公司Incredible One Enterprises創辦人


「我的公司財務清楚有條理。我有獲利(耶!)、嚴守紀律、可以掌握公司狀況,而且充滿動力。」-嘉利.康寧頓(Carrie Cannington),顧問公司Cunnington Shift 的創辦人


「現在,我一週只要花60 分鐘,就可以完成財務規劃。」-克里斯汀.馬克信(Christian Maxin),德國電子保全公司dP elektronik GmbH 老闆


「一旦有了現金,機會就開始前所未見的出現。」-保羅. 菲尼(Paul Finney),餐飲公司October Kitchen LLC老闆


「創業18 年來,我們終於覺得自己成功了。」-佛克納夫婦(Helen and Rob Faulkner),澳洲馬術教學公司Saddle Camp老闆


各界推薦


別再當公司的奴隸,快開始真正賺大錢。遵循麥可違反直覺的建議,把獲利擺第一吧!-凡爾納‧哈尼許(Verne Harnish)《逐步升級》(Scaling Up)作者


《獲利優先》也許可以說是史上最厲害的「成功訣竅」,把「先付錢給自己」的原則應用到公司裡,就可以看到獲利滾滾而來。-克里斯‧古利博(Chris Guillebeau)《你可以不只是上班族》(Side Hustle)作者


《獲利優先》當頭棒喝地給創業家一個很好的啟發。大部分的小型企業表面光鮮亮麗,實際上卻為了生存苦苦掙扎。米卡洛維茲用引人入勝的故事搭配他的機智語調,教你如何不再埋頭苦幹,脫離危險狀態,並找回你深愛的公司。-莎莉‧霍格茲海德(Sally Hogshead)《你的專屬魅力說明書》(How the World Sees You)作者


《獲利優先》可以翻轉局勢。我把這套系統用到公司裡之後,獲利成長了21%,如果你想轉虧為盈、引領公司成長,就需要這本書。-麥可‧波特(Michael Port)《開口就是一齣好戲》(Steal the Show)作者


25%的小型企業銀行裡的現金只能撐2週或更少;75%撐不到1個月。獲利優先原則教你如何一步一腳印,避免成為這個統計數字的一份子。-唐恩‧富托普勒(Dawn Fotopulos)紐約市國王學院商學系副教授、《會加減乘除就看得懂財務報表》(Accounting for the Numberphobic)作者


麥可不僅是時下撰寫小企業經營術最創新的作家,他的獲利優先系統用法簡單、結果顯著,更可以讓許多企業老闆不再走財務鋼索,轉而創造可預期的獲利。當獲利可以預期,企業的壓力不只可以減輕,也會更加滿意,讓你專注在真正重要的事情……服務客戶! -鮑伯.柏格(Bob Burg)《給予的力量》(The Go-Giver)作者


《獲利優先》給我很大的啟發,真希望我剛創業就知道這套系統。-約翰‧詹區(John Jantsch)《讓顧客主動推薦你》(The Referral Engine)作者


《獲利優先》完全改變我處理公司財務的方式,我還沒看完就馬上建立分配系統,設立營業費用、老闆薪資、稅款和獲利等4個帳戶來分配新的營收。麥可的系統讓我在1個月內就從損益兩平到獲利,不管你的事業是大是小,都一定要讀本書。-珍妮‧布雷克(Jenny Blake)《關鍵轉折》(Pivot)作者


創業家經常不清楚現金流與獲利能力的區別,《獲利優先》把這一整套流程講得極度簡單,讓你再也沒有藉口說自己無法獲利並創造現金流!-葛雷格‧卡比翠(Greg Crabtree)《簡單數字、直白對話、豐厚獲利》(Simple Numbers, Straight Talk, Big Profits!)作者


為什麼只有少數企業確實可以為老闆創造獲利?《獲利優先》翻轉一般人的理解,解析企業老闆為了創造淨利苦苦掙扎的真實原因。本書會教你如何馬上帶更多的錢回家。-多利‧克拉克(Dorie Clark)《脫穎而出》(Stand Out)作者


創業家最大的煩惱就是財務問題。擁有絕佳構想的同時,又想要避免破產,那就一定要讀《獲利優先》。這套系統聰明、容易執行又絕對有效(而且你一定會享受閱讀的過程)。-索菲亞‧馬席爾斯(Sofia Macias)《資本主義的小豬》(Pequeno Cerdo Capitalista)作者


創業家和小企業顧問終於有一套實務工具可以提振獲利能力了!每個和小型企業有接觸的人都閱讀這本書,並用這套足以改變局勢的原則。-喬‧伍達德(Joe Woodard)伍達德活動公司(Woodard Events)執行長


我看完第一章之後,就下定決心要執行獲利優先系統。現在這本書我才看到一半,公司就開始獲利了。-貝瑞‧莫茲(Barry Moltz)《如何突圍》(How to Get Unstuck)作者

 Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit?

It's possible. And it's easier than you think.

If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient.
Among other powerful strategies, you will discover how to:

• Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you.

• Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business.

• Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now.

Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.
 Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

¿Te preocupa que tu negocio se derrumbe sin tu presencia?

¿Sacrificas a tu familia, tus amigos y tu tiempo para mantener tu negocio vivo?

¿Qué pasaría si tu negocio funcionara por sí solo?

Si eres como la mayoría de los emprendedores, comenzaste tu negocio para ser tu propio jefe, ganar más dinero y vivir la vida en tus propios términos. Pero la realidad es otra, estás atascado en la rutina diaria, apagando incendios, respondiendo a un sinfín de preguntas y buscando continuamente dinero.

En El sistema Clockwork Mike Michalowicz te ofrece un camino paso a paso para salir de este dilema a través de un enfoque simple para hacer que tu negocio sea ultra eficiente. Entre otras estrategias, descubrirás cómo:

- Hacer que tus empleados actúen como propietarios.

- Identificar la función más importante de tu negocio.

- Saber qué es lo primero que hay que solucionar.

Ya sea que tu empresa sea de un empleado o cien, ya sea que comiences a emprender, El sistema Clockwork será tu camino para que finalmente tu negocio trabaje para ti.

"El sistema Clockwork está repleto de consejos prácticos con los que te identificarás. Les recordará a los emprendedores por qué se lanzaron a la aventura y les servirá como una caja de herramientas."

Simon Sinek, autor de Start With Why y Leaders Eat Last

"Cuando tu negocio funciona como un reloj, finalmente puedes relajarte. En este divertido libro, Mike muestra cómo puedes lograr el sueño de que tu empresa prospere mientras disfrutas de la vida."

Laura Vanderkam, autora de Qué hace la gente exitosa con su tiempo libre y Qué hace la gente exitosa antes del desayuno

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