SOON TO BE A MAJOR MOTION PICTURE STARRING MICHAEL B. JORDAN AND JAMIE FOXX
Named one of the Best Books of the Year by The New York Times • The Washington Post • The Boston Globe • The Seattle Times • Esquire • Time
Bryan Stevenson was a young lawyer when he founded the Equal Justice Initiative, a legal practice dedicated to defending those most desperate and in need: the poor, the wrongly condemned, and women and children trapped in the farthest reaches of our criminal justice system. One of his first cases was that of Walter McMillian, a young man who was sentenced to die for a notorious murder he insisted he didn’t commit. The case drew Bryan into a tangle of conspiracy, political machination, and legal brinksmanship—and transformed his understanding of mercy and justice forever.
Just Mercy is at once an unforgettable account of an idealistic, gifted young lawyer’s coming of age, a moving window into the lives of those he has defended, and an inspiring argument for compassion in the pursuit of true justice.
Winner of the Carnegie Medal for Excellence in Nonfiction • Winner of the NAACP Image Award for Nonfiction • Winner of a Books for a Better Life Award • Finalist for the Los Angeles Times Book Prize • Finalist for the Kirkus Reviews Prize • An American Library Association Notable Book
“Every bit as moving as To Kill a Mockingbird, and in some ways more so . . . a searing indictment of American criminal justice and a stirring testament to the salvation that fighting for the vulnerable sometimes yields.”—David Cole, The New York Review of Books
“Searing, moving . . . Bryan Stevenson may, indeed, be America’s Mandela.”—Nicholas Kristof, The New York Times
“You don’t have to read too long to start cheering for this man. . . . The message of this book . . . is that evil can be overcome, a difference can be made. Just Mercy will make you upset and it will make you hopeful.”—Ted Conover, The New York Times Book Review
“Inspiring . . . a work of style, substance and clarity . . . Stevenson is not only a great lawyer, he’s also a gifted writer and storyteller.”—The Washington Post
“As deeply moving, poignant and powerful a book as has been, and maybe ever can be, written about the death penalty.”—The Financial Times
“Brilliant.”—The Philadelphia Inquirer
“Not since Atticus Finch has a fearless and committed lawyer made such a difference in the American South. Though larger than life, Atticus exists only in fiction. Bryan Stevenson, however, is very much alive and doing God’s work fighting for the poor, the oppressed, the voiceless, the vulnerable, the outcast, and those with no hope. Just Mercy is his inspiring and powerful story.”—John Grisham
“Bryan Stevenson is one of my personal heroes, perhaps the most inspiring and influential crusader for justice alive today, and Just Mercy is extraordinary. The stories told within these pages hold the potential to transform what we think we mean when we talk about justice.”—Michelle Alexander, author of The New Jim Crow
Thirty years ago, The Rise of Theodore Roosevelt won both the Pulitzer Prize and the National Book Award.
Although Theodore Rex fully recounts TR’s years in the White House (1901–1909), The Rise of Theodore Roosevelt begins with a brilliant Prologue describing the President at the apex of his international prestige. That was on New Year’s Day, 1907, when TR, who had just won the Nobel Peace Prize, threw open the doors of the White House to the American people and shook 8,150 hands, more than any man before him. Morris re-creates the reception with such authentic detail that the reader gets almost as vivid an impression of TR as those who attended. One visitor remarked afterward, “You go to the White House, you shake hands with Roosevelt and hear him talk—and then you go home to wring the personality out of your clothes.”
The rest of this book tells the story of TR’s irresistible rise to power. (He himself compared his trajectory to that of a rocket.) It is, in effect, the biography of seven men—a naturalist, a writer, a lover, a hunter, a ranchman, a soldier, and a politician—who merged at age forty-two to become the youngest President in our history. Rarely has any public figure exercised such a charismatic hold on the popular imagination. Edith Wharton likened TR’s vitality to radium. H. G. Wells said that he was “a very symbol of the creative will in man.” Walter Lippmann characterized him simply as our only “lovable” chief executive.
During the years 1858–1901, Theodore Roosevelt, the son of a wealthy Yankee father and a plantation-bred southern belle, transformed himself from a frail, asthmatic boy into a full-blooded man. Fresh out of Harvard, he simultaneously published a distinguished work of naval history and became the fist-swinging leader of a Republican insurgency in the New York State Assembly. He had a youthful romance as lyrical—and tragic—as any in Victorian fiction. He chased thieves across the Badlands of North Dakota with a copy of Anna Karenina in one hand and a Winchester rifle in the other. Married to his childhood sweetheart in 1886, he became the country squire of Sagamore Hill on Long Island, a flamboyant civil service reformer in Washington, D.C., and a night-stalking police commissioner in New York City. As assistant secretary of the navy under President McKinley, he almost single-handedly brought about the Spanish-American War. After leading “Roosevelt’s Rough Riders” in the famous charge up San Juan Hill, Cuba, he returned home a military hero, and was rewarded with the governorship of New York. In what he called his “spare hours” he fathered six children and wrote fourteen books. By 1901, the man Senator Mark Hanna called “that damned cowboy” was vice president of the United States. Seven months later, an assassin’s bullet gave TR the national leadership he had always craved.
His is a story so prodigal in its variety, so surprising in its turns of fate, that previous biographers have treated it as a series of haphazard episodes. This book, the only full study of TR’s pre-presidential years, shows that he was an inevitable chief executive, and recognized as such in his early teens. His apparently random adventures were precipitated and linked by various aspects of his character, not least an overwhelming will. “It was as if he were subconsciously aware that he was a man of many selves,” the author writes, “and set about developing each one in turn, knowing that one day he would be President of all the people.”
From the Trade Paperback edition.
A child is gunned down by a police officer; an investigator ignores critical clues in a case; an innocent man confesses to a crime he did not commit; a jury acquits a killer. The evidence is all around us: Our system of justice is fundamentally broken.
But it’s not for the reasons we tend to think, as law professor Adam Benforado argues in this eye-opening, galvanizing book. Even if the system operated exactly as it was designed to, we would still end up with wrongful convictions, trampled rights, and unequal treatment. This is because the roots of injustice lie not inside the dark hearts of racist police officers or dishonest prosecutors, but within the minds of each and every one of us.
This is difficult to accept. Our nation is founded on the idea that the law is impartial, that legal cases are won or lost on the basis of evidence, careful reasoning and nuanced argument. But they may, in fact, turn on the camera angle of a defendant’s taped confession, the number of photos in a mug shot book, or a simple word choice during a cross-examination. In Unfair, Benforado shines a light on this troubling new field of research, showing, for example, that people with certain facial features receive longer sentences and that judges are far more likely to grant parole first thing in the morning.
Over the last two decades, psychologists and neuroscientists have uncovered many cognitive forces that operate beyond our conscious awareness. Until we address these hidden biases head-on, Benforado argues, the social inequality we see now will only widen, as powerful players and institutions find ways to exploit the weaknesses of our legal system.
Weaving together historical examples, scientific studies, and compelling court cases—from the border collie put on trial in Kentucky to the five teenagers who falsely confessed in the Central Park Jogger case—Benforado shows how our judicial processes fail to uphold our values and protect society’s weakest members. With clarity and passion, he lays out the scope of the legal system’s dysfunction and proposes a wealth of practical reforms that could prevent injustice and help us achieve true fairness and equality before the law.
From the Hardcover edition.
From Harvard sociologist and MacArthur "Genius" Matthew Desmond, a landmark work of scholarship and reportage that will forever change the way we look at poverty in America
In this brilliant, heartbreaking book, Matthew Desmond takes us into the poorest neighborhoods of Milwaukee to tell the story of eight families on the edge. Arleen is a single mother trying to raise her two sons on the $20 a month she has left after paying for their rundown apartment. Scott is a gentle nurse consumed by a heroin addiction. Lamar, a man with no legs and a neighborhood full of boys to look after, tries to work his way out of debt. Vanetta participates in a botched stickup after her hours are cut. All are spending almost everything they have on rent, and all have fallen behind.
The fates of these families are in the hands of two landlords: Sherrena Tarver, a former schoolteacher turned inner-city entrepreneur, and Tobin Charney, who runs one of the worst trailer parks in Milwaukee. They loathe some of their tenants and are fond of others, but as Sherrena puts it, “Love don’t pay the bills.” She moves to evict Arleen and her boys a few days before Christmas.
Even in the most desolate areas of American cities, evictions used to be rare. But today, most poor renting families are spending more than half of their income on housing, and eviction has become ordinary, especially for single mothers. In vivid, intimate prose, Desmond provides a ground-level view of one of the most urgent issues facing America today. As we see families forced into shelters, squalid apartments, or more dangerous neighborhoods, we bear witness to the human cost of America’s vast inequality—and to people’s determination and intelligence in the face of hardship.
Based on years of embedded fieldwork and painstakingly gathered data, this masterful book transforms our understanding of extreme poverty and economic exploitation while providing fresh ideas for solving a devastating, uniquely American problem. Its unforgettable scenes of hope and loss remind us of the centrality of home, without which nothing else is possible.
NEW YORK TIMES BESTSELLER | WINNER OF THE NATIONAL BOOK CRITICS CIRCLE AWARD FOR NONFICTION | WINNER OF THE PEN/JOHN KENNETH GALBRAITH AWARD FOR NONFICTION | WINNER OF THE ANDREW CARNEGIE MEDAL FOR EXCELLENCE IN NONFICTION | FINALIST FOR THE LOS ANGELES TIMES BOOK PRIZE | NAMED ONE OF THE BEST BOOKS OF THE YEAR by The New York Times Book Review • The Boston Globe • The Washington Post • NPR • Entertainment Weekly • The New Yorker • Bloomberg • Esquire • Buzzfeed • Fortune • San Francisco Chronicle • Milwaukee Journal Sentinel • St. Louis Post-Dispatch • Politico • The Week • Bookpage • Kirkus Reviews • Amazon • Barnes and Noble Review • Apple • Library Journal • Chicago Public Library • Publishers Weekly • Booklist • Shelf Awareness
Whether you're a manger looking to implement employee appraisalsfor the first time, concerned with improving the quality andeffectiveness of the appraisal process, or simply trying to savetime and mental anguish Performance Appraisals & Phrases ForDummies provides the tools you need to save time and energywhile presenting fair and accurate evaluations that foster employeegrowth.
This convenient, portable package includes a full-lengthappraisal phrasebook featuring over 3,200 spot-on phrases andplenty of quick-hitting expert tips on making the most out of theprocess. You'll also receive online access to writable,customizable sample evaluation forms other timesavingresources.Includes more than 3,200 phrases for clear, and helpfulevaluationsHelps make evaluations faster, more effective, and far lessstressfulOffers far more advice and coaching than other performanceappraisal booksServes as an ideal guide for managers new to the appraisalprocess
With expert advice from Ken Lloyd, a nationally recognizedconsultant and author, Performance Appraisals and Phrases ForDummies makes the entire process easier, faster, and moreproductive for you and your employees.
Key Features: • History and traditions of the fire service with overviews of some of the most important fire service leaders, • Detailed explanations of ceremonies for all ocasions from a firefighter's initiation to retirement, • Over 150 photos displaying the rites and ceremonies, • Helpful appendices full of sample documents for fire company use.
We all know that the very rich have gotten a lot richer these past few decades while most Americans haven’t. In fact, the exorbitantly paid have continued to thrive during the current economic crisis, even as the rest of Americans have continued to fall behind. Why do the “haveit- alls” have so much more? And how have they managed to restructure the economy to reap the lion’s share of the gains and shift the costs of their new economic playground downward, tearing new holes in the safety net and saddling all of us with increased debt and risk? Lots of so-called experts claim to have solved this great mystery, but no one has really gotten to the bottom of it—until now.
In their lively and provocative Winner-Take-All Politics, renowned political scientists Jacob S. Hacker and Paul Pierson demonstrate convincingly that the usual suspects—foreign trade and financial globalization, technological changes in the workplace, increased education at the top—are largely innocent of the charges against them. Instead, they indict an unlikely suspect and take us on an entertaining tour of the mountain of evidence against the culprit. The guilty party is American politics. Runaway inequality and the present economic crisis reflect what government has done to aid the rich and what it has not done to safeguard the interests of the middle class. The winner-take-all economy is primarily a result of winner-take-all politics.
In an innovative historical departure, Hacker and Pierson trace the rise of the winner-take-all economy back to the late 1970s when, under a Democratic president and a Democratic Congress, a major transformation of American politics occurred. With big business and conservative ideologues organizing themselves to undo the regulations and progressive tax policies that had helped ensure a fair distribution of economic rewards, deregulation got under way, taxes were cut for the wealthiest, and business decisively defeated labor in Washington. And this transformation continued under Reagan and the Bushes as well as under Clinton, with both parties catering to the interests of those at the very top. Hacker and Pierson’s gripping narration of the epic battles waged during President Obama’s first two years in office reveals an unpleasant but catalyzing truth: winner-take-all politics, while under challenge, is still very much with us.
Winner-Take-All Politics—part revelatory history, part political analysis, part intellectual journey— shows how a political system that traditionally has been responsive to the interests of the middle class has been hijacked by the superrich. In doing so, it not only changes how we think about American politics, but also points the way to rebuilding a democracy that serves the interests of the many rather than just those of the wealthy few.
Business analysis refers to the set of tasks and activities thathelp companies determine their objectives for meeting certainopportunities or addressing challenges and then help them definesolutions to meet those objectives. Those engaged in businessanalysis are charged with identifying the activities that enablethe company to define the business problem or opportunity, definewhat the solutions looks like, and define how it should behave inthe end. As a BA, you lay out the plans for the processahead.
Business Analysis For Dummies is the go to reference onhow to make the complex topic of business analysis easy tounderstand. Whether you are new or have experience with businessanalysis, this book gives you the tools, techniques, tips andtricks to set your project’s expectations and on the path tosuccess.Offers guidance on how to make an impact in your organizationby performing business analysisShows you the tools and techniques to be an effective businessanalysis professionalProvides a number of examples on how to perform businessanalysis regardless of your role
If you're interested in learning about the tools and techniquesused by successful business analysis professionals, BusinessAnalysis For Dummies has you covered.
As mobile and web technologies continue to evolve rapidly, there is added pressure to develop and implement software projects in weeks instead of months. Agile Project Management For Dummies can make that happen. This is the first book to provide a simple, step-by-step guide to Agile Project Management approaches, tools, and techniques. With the fast pace of mobile and web technology development, software project development must keep pace; Agile Project Management enables developers to complete and implement projects more quickly and this book shows you how.Offers a practical context for understanding and applying Agile techniques, moving from theory into actual practice Explains when to use Agile and how to avoid common pitfalls Written by experts who know how to apply the principles in real-world situations
Agile Project Management For Dummies enables you to understand and apply Agile principles for faster, more accurate development.
Belzer and Wayne also examine the deaths of White House Counsel Vincent Foster, U.N. Weapons Inspector Dr. David C. Kelly, and bio-weapons expert Dr. Frank Olson, as well as the cases of two murders directly linked Lyndon B. Johnson, the 36th President of the United States.
“Big Brother” is watching you—through the scope of a sniper rifle. Dead Wrong will give you the straight facts on some of the most controversial and famous deaths this country has ever seen. The harsh reality is that our government only tells us what we want to hear, as they look out for their own best interests and eliminate anyone who gets in their way.
For more information, please go to www.BelzerBook.com
Limited Liability Companies For Dummies, 3rdEdition offers a clear, concise guide that explains the prosand cons of LLCs, and shares insider tips on everything fromchoosing your members and your company name to creating and filingyour Articles of Organization and managing day-to-day operations.You'll find the most current, real-world advice on customizing anLLC for your specific business needs, creating a great operatingagreement,, keeping accurate records, and new information onfederal regulations and fees that are applicable to LLCs, as wellas a link to online tools, forms, and documents
Most of the previous drawbacks to forming an LLC have all butdisappeared with the IRS having loosened restrictions andindividual states following suit. Because LLCs are now moreflexible, they remain an attractive option for those launching anew business or reorganizing an existing business. This book showshow to form and tap into the power of an LLC:Keep up on the latest information on federal taxes,regulations, and feesDiscover the advances in technology, including online toolsthat streamline the processesGet up-to-the minute documents and forms on new filingrequirementsLearn how to set-up a real estate LLC or an LLC among familymembers
This hands-on guide addresses everything you need to know aboutLLCs, and will help you organize, launch, and run your business asa limited liability company just like the experts do!
In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity.
You'll learn how to organize, estimate, and schedule projects efficiently and effectively. You'll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software—and by avoiding common problems that can trip up even the best project managers.The latest information on measuring project management ROI and value to the organization (and customers) Managing Continuous Process Improvement Examples of formats used for different aspects of project management Managing distressed projects and managing multiple team projects Hierarchical decomposition and how it can dramatically improve the effectiveness of project planning and control The latest trend of embracing the use of social media to drive efficiency and improve socialization New information on managing and resolving conflicts that occur during a project Explanations of concepts tested in the PMP® certification exam with study tips and practices to help you pass
Project Management For Dummies gives professionals like you everything you need to be successful project managers.
(PMI, CAPM, PMP, and Project Management Professional are registered marks of the Project Management Institute, Inc.)
Fundraising For Dummies, 3rd Edition shows you how totake advantage of the latest strategies and resources available forraising money through everything from special events to onlinedonations, in both good and bad economic times. The authors teachyou how to market your organization using the most up-to-date toolsand technologies available through the Internet. This expandededition also offers information about philanthropy and tax law.Contains new tips and techniques for creating materials thatbring in contributions and support for the more than 1.4 millioncharitable and nonprofit organizations in the United StatesExplains how to use social media to keep donors and volunteersengaged through Facebook, LinkedIn, Twitter, and WebtechnologiesCovers grassroots online fundraising and how to host big eventson a shoestring budget
You'll also find tips on negotiating without alienating donorsand developing long-term organizational goals. All these strategiesare what makes this resource indispensable!
Whether you’re the CEO of a major corporation, a smallbusiness owner, or a team manager, effective and clearcommunication is imperative to your success. From keeping yourlistener engaged to learning to become a better listener,Communicating Effectively For Dummies offers all thestrategies, tips, and advice you need to:Learn how to become an active listenerAccentuate the positive in negative situationsFind win-win solutions for conflictsStay on track when writing e-mails and lettersHandle presentations, interviews, and other challengesSpeak forcefully and assertively without alienating others
Management consultant Marty Brounstein — author ofHandling the Difficult Employee and Coaching andMentoring For Dummies — gives you the keys to a thrivingcareer with expert advice on effective verbal and nonverbalcommunication. From mastering your own facial expressions (andreading them in others) to being a happy boss, Brounstein coversall the angles:Becoming aware of your own assumptionsDealing with passive-aggressive communicatorsWhat to say to help someone open up to youCommunicating through eye contact and body languageMaintaining a positive attitudeDealing with sensitive issuesEffective conflict resolution modelsWhen to use e-mail, the phone, or a face-to-face meetingDealing with angry customersCoaching your staff to communicate betterIn today’s high-stress work environment, good communicationskills are imperative for keeping your cool and getting your pointacross. Knowing what to say and how to say it, as well as being agood listener, can often be the difference between getting aheadand just getting by. This handy, friendly guide shows you how toavoid common conflicts and make your voice heard in the office.
In Back to Work, Clinton details how we can get out of the current economic crisis and lay a foundation for long-term prosperity. He offers specific recommendations on how we can put people back to work and create new businesses, increase bank lending and corporate investment, double our exports, and restore our manufacturing base. He supports President Obama’s emphasis on green technology, saying that change in the way we produce and consume energy is the strategy most likely to spark a fast-growing economy and enhance our national security.
Clinton also says that we need both a strong economy and a smart government working together to restore prosperity and progress. He demonstrates that whenever we’ve given in to the temptation to blame government for our problems, we’ve lost our commitment to shared prosperity, balanced growth, financial responsibility, and investment in the future. That has led our nation into trouble because there are some things we have to do together. For example, he says, “Our ability to compete in the twenty-first century is dependent on our willingness to invest in infrastructure: we need faster broadband, a state-of-the-art national electrical grid, modernized water and sewer systems, and the best airports, trains, roads, and bridges.
“There is no evidence that we can succeed in the twenty-first century with an antigovernment strategy,” writes Clinton, “with a philosophy grounded in ‘You’re on your own’ rather than ‘We’re all in this together.’” Clinton believes that conflict between government and the private sector has proved to be remarkably good politics, but it has produced bad policies, giving us a weak economy with few jobs, growing income inequality and poverty, and a decline in our competitive position. In the real world, cooperation works much better than conflict, and “we need victories in the real world.”
Government Is Us 2.0 picks up where the previous edition left off. It addresses the bigger questions that are being asked and discussed about the relationships among and between citizens and their governments, how individuals and agencies govern, and the institutional elements that keep us from engendering long-term, socially just participatory change.
The central argument of Government Is Us 2.0 is that much can be done to bridge the gulf between citizens and their governments. The chapter authors offer practical suggestions on how public administrators can productively involve citizens in government work, with steps that will increase citizens' trust in government through opportunities for direct connection and collaboration.
Trying to get certified and become an accountant? Own a smallbusiness but need a little help balancing your books? Don't worry!This hands-on guide provides the learning and vital practice youneed to master important accounting concepts and basics. Perfect asa companion workbook for Accounting For Dummies -- or any otheraccounting textbook -- Accounting Workbook For Dummies gives you awealth of real-world examples, demonstration problems, and handyexercises. With this helpful resource as your guide, you'll masterbalance sheets, income statements, and budgets in no time!
100s of Problems!
* Record transactions, track costs, and manage accounts
* Open and close bookkeeping cycles
* Analyze business performance and profit
* Choose the right accounting method
* Master investment accounting fundamentals
* Understand manufacturing cost accounting
Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.
Whether you want to work full-time or part-time; whether youdream of earning a few hundred dollars a month or thousands ofdollars a month, Network Marketing For Dummies can show youhow to get started in this business within a matter of days. Ifyou’re currently involved in network marketing, this book isalso valuable as both a reference source and a refreshercourse.
Network marketing is a system for distributing goods andservices through networks of thousands of independent salespeople,or distributors. With Network Marketi ng For Dummies as yourguide, you’ll become familiar with this system and figure outhow to build revenue, motivate your distributors, evaluateopportunities, and grab the success you deserve in this field.You’ll explore important topics, such as setting up adatabase of prospects and creating loyal customers. You’llalso discover how to:Get set up as a distributorDevelop a comprehensive marketing planRecruit, train, and motivate your networkMaximize downline incomeTake your marketing and sales skills to a higher levelCope with taxes and regulationsAvoid common pitfallsPacked with tips on overcoming common start-up hurdles as well asstories from more than fifty successful network marketers,Network Marketing For Dummies will show you how to approachthis opportunity so that you can begin to build a successful andsatisfying business of your own.
Closing a Sale In A Day For Dummies outlines the anatomyof a sales closing, offers strategies for asking the rightquestions, and gives you invaluable tips for overcoming toughcustomers.The anatomy of a closeQuestioning and listening strategiesNo frills closing techniquesOvercoming tough customers
This e-book also links to an online component at dummies.comthat extends the topic into step-by-step tutorials and other"beyond the book" content.
From the author of The Last Magazine, a shocking behind-the-scenes portrait of our military commanders, their high-stake maneuvers, and the politcal firestorm that shook the United States.
In the shadow of the hunt for Bin Laden and the United States’ involvement in the Middle East, General Stanley McChrystal, the commanding general of international and U.S. forces in Afghanistan, was living large. His loyal staff liked to call him a “rock star.” During a spring 2010 trip, journalist Michael Hastings looked on as McChrystal and his staff let off steam, partying and openly bashing the Obama administration. When Hastings’s article appeared in Rolling Stone, it set off a political firestorm: McChrystal was unceremoniously fired.
In The Operators, Hastings picks up where his Rolling Stone coup ended. From patrol missions in the Afghan hinterlands to senior military advisors’ late-night bull sessions to hotel bars where spies and expensive hookers participate in nation-building, Hastings presents a shocking behind-the-scenes portrait of what he fears is an unwinnable war. Written in prose that is at once eye-opening and other times uncannily conversational, readers of No Easy Day will take to Hastings’ unyielding first-hand account of the Afghan War and its cast of players.
When Hurricane Katrina roared ashore on the morning of August 29, 2005, federal and state officials were not prepared for the devastation it would bring—despite all the drills, exercises, and warnings. In this troubling exposé of what went wrong, Christopher Cooper and Robert Block of The Wall Street Journal show that the flaws go much deeper than out-of-touch federal bureaucrats or overwhelmed local politicians.
Drawing on exclusive interviews with federal, state, and local officials, Cooper and Block take readers inside the Federal Emergency Management Agency and the Department of Homeland Security to reveal the inexcusable mismanagement during Hurricane Katrina—the bad decisions that were made, the facts that were ignored, the individuals who saw that the system was broken but were unable to fix it. America's top emergency response officials had long known that a calamitous hurricane was likely to hit New Orleans, but that seems to have had little effect on planning or execution.
Disaster demonstrates that the incompetent response to Hurricane Katrina is a wake-up call to all Americans, wherever they live, about how distressingly vulnerable we remain. Washington is ill equipped to handle large-scale emergencies, be they floods or fires, natural events or terrorist attacks, and Cooper and Block make a strong case for overhauling of the nation's emergency response system. This is a book that no American can afford to ignore.
Careers in forensic accounting are hot-US News & WorldReport recently designated forensic accounting as one of theeight most secure career tracks in America., Forensic accountantswork in most major accounting firms and demand for their servicesis growing with then increasing need for investigations of mergersand acquisitions, tax inquiries, and economic crime. In addition,forensic accountants perform specialized audits, and assist in allkinds of civil litigation, and are often involved in terroristinvestigations. Forensic Accounting For Dummies will trackto a course and explain the concepts and methods of forensicaccounting.Covers everything a forensic accountant may face, frominvestigations of mergers and acquisitions to tax inquiries toeconomic crimeWhat to do if you find or suspect financial fraud in your ownorganizationDetermining what is fraud and how to investigate
Whether you're a student pursuing a career in forensicaccounting or just want to understand how to detect and deal withfinancial fraud, Forensic Accounting For Dummies has youcovered.
“The intellectual strength of this book lies in his capacity to integrate disparate findings from historical studies, social theory and research on contemporary trends into a complex and original synthesis that challenges widespread assumptions about the cause of black disadvantage and the way to remove it.”—Paul Starr, New York Times Book Review
“This publication is easily one of the most erudite and sober diagnoses of the American black situation. Students of race relations and anybody in a policy-making position cannot afford to bypass this study.”—Ernest Manheim, Sociology
A 3D printer transforms digital information into a physicalobject by carrying out instructions from an electronic design file,or 'blueprint.' Guided by a design file, a 3D printer lays downlayer after layer of a raw material to 'print' out an object.That's not the whole story, however. The magic happens when youplug a 3D printer into today’s mind-boggling digitaltechnologies. Add to that the Internet, tiny, low cost electroniccircuitry, radical advances in materials science and biotech andvoila! The result is an explosion of technological and socialinnovation.
Fabricated takes the reader onto a rich and fulfillingjourney that explores how 3D printing is poised to impact nearlyevery part of our lives.
Aimed at people who enjoy books on business strategy, popularscience and novel technology, Fabricated will providereaders with practical and imaginative insights to the question'how will this technology change my life?' Based on hundreds ofhours of research and dozens of interviews with experts from abroad range of industries, Fabricated offers readers aninformative, engaging and fast-paced introduction to 3D printingnow and in the future.
Do you want to get involved in real estate investing, but aren'tquite sure where to start? Real Estate Investing For Dummiesis your go-to resource for making sense of the subject, offeringplain-English, step-by-step explanations of everything you need toknow to keep yourself one step ahead of the competition. Inside,you'll discover how to overcome the challenges of the market, takeadvantage of the opportunities in any real estateenvironment—including a down market—and so muchmore.
Written by industry experts Eric Tyson and Robert Griswold, thisnew edition of Real Estate Investing For Dummies offersproven, practical, and actionable advice for anyone who wants toinvest in income-producing properties. With the help of thisstraightforward and time-tested information, you'll get theknow-how to wisely and confidently make smart, sound, and informedreal estate investing decisions that will reap big rewards.Shows you how to make real estate part of your long-terminvestment planProvides tips on getting the best deals on financingOffers trusted guidance on mastering the art of propertyvaluationGives you access to unprecedented information on how to buildwealth in any market
If you want to jump into the real estate market as a first-timeinvestor or just want to brush up on recent changes that haveoccurred in the field, Real Estate Investing For Dummies isan essential resource you'll turn to again and again.
Only a lucky few of us are natural born leaders. It takes timeand effort to develop a range of leadership styles which work foryou and those around you as well as discovering how to becomecomfortable leading others. Leadership can be a lonely occupation;Leadership For Dummies is your ideal companion. John Marrinexplores the fine line between managing and leading and the book isfull of tips for making the most of your leadership experiences andhow to cope with the dilemmas and discomfort all leaders at somepoint experience.
Disabled Rights explains how people with disabilities have been treated from a social, legal, and political perspective in the United States. With an objective and straightforward approach, Switzer identifies the programs and laws that have been enacted in the past fifty years and how they have affected the lives of people with disabilities. She raises questions about Congressional intent in passing the ADA, the evolution and fragmentation of the disability rights movement, and the current status of disabled people in the U.S.
Illustrating the shift of disability issues from a medical focus to civil rights, the author clearly defines the contemporary role of persons with disabilities in American culture, and comprehensively outlines the public and private programs designed to integrate disabled persons into society. She covers the law's provisions as they apply to private organizations and businesses and concludes with the most up-to-date coverage of recent Supreme Court decisions-especially since the 2000-2002 terms-that have profoundly influenced the implementation of the ADA and other disability policies.
For activists as well as scholars, students, and practitioners in public policy and public administration, Switzer has written a compassionate, yet powerful book that demands attention from everyone interested in the battle for disability rights and equality in the United States.
The world's largest and most profitablecompanies—including the likes of GE, Bank of America,Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, andMotorola—have used Six Sigma to achieve breathtakingimprovements in business performance, in everything from productsto processes to complex systems and even in work environments. Overthe past decade, over $100 billion in bottom-line performance hasbeen achieved through corporate Six Sigma programs. Yet, despiteits astounding effectiveness, few outside of the community of SixSigma practitioners know what Six Sigma is all about.
With this book, Six Sigma is revealed to everyone. You might bein a company that's already implemented Six Sigma, or yourorganization may be considering it. You may be a student who wantsto learn how it works, or you might be a seasoned businessprofessional who needs to get up to speed. In any case, thisupdated edition of Six Sigma For Dummies is the moststraightforward, non-intimidating guide on the market.New and updated material, including real-world examplesWhat Six Sigma is all about and how it worksThe benefits of Six Sigma in organizations and businessesThe powerful "DMAIC" problem-solving roadmapYellow, Green and Black—how the Six Sigma "belt" systemworksHow to select and utilize the right tools and technologiesSpeaking the language of Six Sigma; knowing the roles andresponsibilities; and mastering the statistics skills andanalytical methods
Six Sigma For Dummies will become everyone's No. 1resource for discovering and mastering the world's most famous andpowerful improvement tool. Stephen Covey is spot-on when he says,"Six Sigma For Dummies is a book to be read by everyone."
Direct Selling For Dummies is the perfect resource foranyone involved or interested in direct sales. Written by a 35-yearveteran of this booming industry, this useful guide teaches youeverything you need to know to achieve and maintain lastingsuccess. You'll learn the insider tips that only the pros know, andhow to structure your business, your time, and your customerrelationships to optimize sales and achieve your goals. Compareparty plans, multi-level marketing, and hybrid models to see whereyour talents fit best, and discover the most effective ways topromote your products and get people interested. You'll leveragesocial media as one of the most powerful tools in modern sales, andgain new ideas for recruiting, booking, and time management. Withclear guidance and a fun, friendly style, this book gives you thestrategies you need to be a direct sales success.
The direct sales industry is going strong, with moreparticipants now than any time in the past, yet with lessface-to-face engagement. Businesses are operating online, peopleare shopping online, and more people are recruiting throughplatforms like social media. If you hope to be a direct salessuccess, now is the time to get up to speed on what that meanstoday. This book shows you everything you need to know, and givesyou the tools you need to put your ideas into action.Choose the right direct sales modelSecure bookings and manage your timeRecruit and drive interest in the product and companyHarness the power of social media to make sales
Direct sales can be your ticket to independence. Stop punchingthe clock and become your own boss — and watch your incomegrow. With Direct Selling For Dummies, you'll have theskills and information you need to be a success.
Straightforward advice on making your speechessparkle
With the right preparation even the most nervous speaker candeliver a winning presentation. Public Speaking &Presentations For Dummies shows you how, from drafting yourcontent to honing your tone for a perfect delivery. More confidentspeakers can find expert advice on getting visual aids right,impromptu speaking, dazzling in roundtables, and much more.
Discover how toOrganise your speechConquer your fearsResearch content effectivelyGet your body language rightUse humour properlySpeak to a foreign audience
Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors and MBA candidates. Now, Operations Management For Dummies serves as an extremely resourceful aid for this difficult subject.
Tracks to a typical course in operations management or operations strategy, and covers topics such as evaluating and measuring existing systems' performance and efficiency, materials management and product development, using tools like Six Sigma and Lean production, designing new, improved processes, and defining, planning, and controlling costs of projects.Clearly organizes and explains complex topicsServes as an supplement to your Operations Management textbooksHelps you score your highest in your Operations Management course
Whether your aim is to earn an undergraduate degree in business or an MBA, Operations Management For Dummies is indispensable supplemental reading for your operations management course.
Fortunately, Training For Dummies offers all the nuts andbolts of training for anyone who has to educate others on anysubject and in any field. It covers all the modern, interactiveinstructional methods and dynamic training approaches available andhelps you get trainees inspired, involved, and enthused.Training For Dummies will help you:Keep it interesting so trainees learn more eagerlyMaster the jargon of trainingUse audio and visual aids effectivelyPrepare for the training certification processEvaluate your results and improve your tactics
Elaine Biech, President and Managing Principal of EbbAssociates, Inc., and known as “the trainer’strainer” shows you all the tips and tricks of the trade.Based on her long experience as a trainer and her work for clientssuch as the IRS and many Fortune 500 companies, Biech helps youdiscover:Tips, techniques, and tidbits for enhancing your trainingsessionsMethods that improve trainee participationAlternatives to the traditional lecture methodTactics for gauging and managing group dynamicsStrategies for addressing problems in the classroomHints for understanding and adapting to different learningstylesHelpful resources and other extra material you can put toimmediate use
No matter what you do for a living, there will probably come atime when you have to teach others what you know. Training ForDummies cuts through the complicated jargon to present thebasics of teaching and learning in straightforward, plain Englishso you can share your specialized knowledge with those who needit.
Managing Teams For Dummies is for anyone who has beenasked to take on the role of team leader. This book can help youmanage your team, whether you’re a senior manager or workerwho doesn’t have supervisory responsibilities, but has becomethe point person on a specific project.
Managing Teams For Dummies can help you build and leadhigh-performing teams. Packed with tips on setting and reachinggoals, resolving conflicts, leading teams through change, andproviding team members with the skills to work togetherproductively, this book will help you keep any team you mangefocused and efficient. Managing Teams For Dummies willalso:Take you beyond the conceptual idea of teams and providepractical advice for developing groups that become winningteamsDescribe the type of leadership needed to guide teamssuccessfully and prepare you for challenges that ariseReveal the three cornerstones’ model for developing teamsuccess and provide how-to strategies to make them happenDiscuss the types of teams that are growing in popularity,namely self-directed teams, project teams, and task teamsTeams make it possible to bring together the variety of skills,perspectives, and talents that you need in the contemporaryworkplace. With Managing Teams For Dummies you can make sureyour team performs to the best of its ability and while trying toachieve its goal.
Based largely on Washington’s personal papers, this engrossing book paints a vivid, factual portrait of a man to whom lore and legend so tenaciously cling. To Lengel, Washington was the imperfect commander. Washington possessed no great tactical ingenuity, and his acknowledged “brilliance in retreat” only demonstrates the role luck plays in the fortunes of all great men. He was not an enlisted man’s leader; he made a point of never mingling with his troops. He was not an especially creative military thinker; he fought largely by the book.
He was not a professional, but a citizen soldier, who, at a time when warfare demanded that armies maneuver efficiently in precise formation, had little practical training handling men in combat. Yet despite his flaws, Washington was a remarkable figure, a true man of the moment, a leader who possessed a clear strategic, national, and continental vision, and who inspired complete loyalty from his fellow revolutionaries, officers, and enlisted men. America could never have won freedom without him.
A trained surveyor, Washington mastered topography and used his superior knowledge of battlegrounds to maximum effect. He appreciated the importance of good allies in times of crisis, and understood well the benefits of coordination of ground and naval forces. Like the American nation itself, he was a whole that was greater than the sum of its parts–a remarkable everyman whose acts determined the course of history. Lengel argues that Washington’s excellence was in his completeness, in how he united the military, political, and personal skills necessary to lead a nation in war and peace.
At once informative and engaging, and filled with some eye-opening revelations about Washington, the war for American independence, and the very nature of military command, General George Washington is a book that reintroduces readers to a figure many think they already know.
From the Hardcover edition.
Authors Dall W. Forsythe and Donald J. Boyd outline the budgeting process through a series of memos from a budget director to a newly elected governor—a format that helps readers with little or no background understand complicated financial issues. They cover all of the steps of budget preparation, from strategy to execution, explaining technical vocabulary, and discussing key topics including baseline budgeting, revenue forecasting, and gap-closing options.
Forsythe and Boyd bring fresh insights into such issues as the importance of a multiyear strategic budget plan, the impact of the business cycle on state budgets, the tactical problems of getting budgets adopted by legislatures, and, of course, the relationship between governor and budget officer. Memos to the Governor is a painless, practical introduction to budget preparation for students of and practitioners in public administration and public-sector financial management.
This vivid, unfolding narrative is like no other book that has been written about the Bush presidency -- or any that is likely to be written soon. At its core are the candid assessments of former U.S. Treasury Secretary Paul O'Neill, for two years the administration's top economic official, a principal of the National Security Council, and a tutor to the new President. He is the only member of Bush's innermost circle to leave and then to agree to speak frankly about what has really been happening inside the White House.
O'Neill's account is supported by Suskind's interviews with many participants in the administration, by transcripts of meetings, and by voluminous documents that cover most areas of domestic and foreign policy. The result is a disclosure of breadth and depth unparalleled for an ongoing presidency. As readers are taken to the very epicenter of government, this news-making volume offers a definitive view of the characters and conduct of Bush and his closest advisers as they manage crucial domestic policies and global strategies at a time of life-and-death crises.
Dick Cheney, Karl Rove, Donald Rumsfeld, Condoleezza Rice, Colin Powell, Christine Todd Whitman, and many of their aides are seen in an intimate, "unmanaged" way -- as is Fed Chairman Alan Greenspan, O'Neill's close friend and ally. Along the way, the central conflicts of this administration's governance -- between politics and policy, ideology and analysis -- are starkly visible through the lens of recent events and the revelation of the often unseen intentions that underlie actions.
In this book Suskind draws on unique access to present an astonishing account of a President so carefully managed in his public posture that he is unknown to most Americans. Now, he will be known.
Especially relevant in today's world of corporate scandals andnew accounting laws, the numbers in a financial report containvitally important information about where a company has been andwhere it is going.
Packed with new and updated information, Reading FinancialReports For Dummies, 3rd Edition gives you a quick but clearintroduction to financial reports–and how to decipher theinformation in them.New information on the separate accounting and financialreporting standards for private/small businesses versuspublic/large businessesNew content to match SEC and other governmental regulatorychangesNew information about how the analyst-corporate connection hasactually changed the playing fieldThe impact of corporate communications and newtechnologiesNew examples that reflect current trendsUpdated websites and resources
Reading Financial Reports For Dummies is for investors,traders, brokers, managers, and anyone else who is looking for areliable, up-to-date guide to reading financial reportseffectively.
Does the thought of interviewing for a new job send shivers downyour spine? It doesn't have to! Whether you're searching for yourfirst job, changing careers, or looking for advancement in yourcurrent line of work, Job Interviews For Dummies shows youhow to use your skills and experiences to your advantage and landthat job.
Following a half-decade characterized by an explosion ofeconomic crises, global expansion, and technological innovation inthe job market, today's job seekers vie for employment in a toughera of new realities where few have gone before. In addition tocovering how to prepare for an interview, this updated editionexplores the new realities of the job market with scenarios thatyou can expect to encounter, an updated sample question and answersection, coverage of how you can harness social media in your jobsearch, information on preparing for a Web-based interview, and thebest ways to keep your credibility when applying for several jobsat once.Out-prepare the competitionOvercome your fear of interviewingAsk smart questions about the job and the employerGive the best answers to make-or-break questionsFit your qualifications to the job's requirementsDress like an insiderSurvive personality testsInterview across culturesEvaluate a job offerNegotiate a better salary
Whether you're fresh from the classroom, a prime-timer over 50,or somewhere in between, Job Interviews For Dummies quicklygets you up to speed on the skills and tools you need to land thejob you want.
In Reign of Error, Diane Ravitch argues that the crisis in American education is not a crisis of academic achievement but a concerted effort to destroy public schools in this country. She makes clear that, contrary to the claims being made, public school test scores and graduation rates are the highest they’ve ever been, and dropout rates are at their lowest point.
She argues that federal programs such as George W. Bush’s No Child Left Behind and Barack Obama’s Race to the Top set unreasonable targets for American students, punish schools, and result in teachers being fired if their students underperform, unfairly branding those educators as failures. She warns that major foundations, individual billionaires, and Wall Street hedge fund managers are encouraging the privatization of public education, some for idealistic reasons, others for profit. Many who work with equity funds are eyeing public education as an emerging market for investors.
Reign of Error begins where The Death and Life of the Great American School System left off, providing a deeper argument against privatization and for public education, and in a chapter-by-chapter breakdown, putting forth a plan for what can be done to preserve and improve it. She makes clear what is right about U.S. education, how policy makers are failing to address the root causes of educational failure, and how we can fix it.
For Ravitch, public school education is about knowledge, about learning, about developing character, and about creating citizens for our society. It’s about helping to inspire independent thinkers, not just honing job skills or preparing people for college. Public school education is essential to our democracy, and its aim, since the founding of this country, has been to educate citizens who will help carry democracy into the future.
Considering the effects of segregation and integration across multiple social arenas, Anderson exposes the deficiencies of racial views on both the right and the left. She reveals the limitations of conservative explanations for black disadvantage in terms of cultural pathology within the black community and explains why color blindness is morally misguided. Multicultural celebrations of group differences are also not enough to solve our racial problems. Anderson provides a distinctive rationale for affirmative action as a tool for promoting integration, and explores how integration can be practiced beyond affirmative action.
Offering an expansive model for practicing political philosophy in close collaboration with the social sciences, this book is a trenchant examination of how racial integration can lead to a more robust and responsive democracy.
Conquer your public speaking jitters and deliver a dynamitespeech
Anxious about public speaking? Have no fear! Use this friendlyguide as your personal arsenal of tools to overcome stage frightand build a rapport with your audience. From researching your topicand preparing the room to crafting a riveting address, these savvytips will help you deliver a masterful presentation.
The Dummies Way
* Explanations in plain English
* "Get in, get out" information
* Icons and other navigational aids
* Tear-out cheat sheet
* Top ten lists
* A dash of humor and fun
Discover how to:
* Speak with confidence
* Create spectacular visual aids
* Add power with body language
* Address international and virtual audiences
* Answer questions the right way
For this edition the book is now organized into two parts to better cluster the chapters on theory and the chapters on practice. The chapter on major leadership styles breaks up the external style into two styles, consistent with recent literature, and the chapter on early management theories and transactional theories has been broadened to include stratified systems theory. Distributed leadership and ethics-based leadership each now receive full chapter treatments. Power, influence, and attribution are now covered in a new chapter which includes coverage of power and gender as well as entirely new material on world cultures and leadership. The chapter on Integrated Leadership has been reframed as a chapter on competency based approaches, and references and examples are updated throughout the book.
The text includes discussion questions and scenarios at the end of each chapter, numerous exhibits, and an easily reproducible leadership assessment instrument. An all-new online Instructor's Manual is available to adopters.
Young black men in cities are overwhelmingly the victims—and perpetrators—of violent crime in the United States. Troubled by this tragedy—and by his medical colleagues' apparent numbness in the face of it—Rich, a black man who grew up in relative safety and comfort, reached out to many of these young crime victims to learn why they lived in a seemingly endless cycle of violence and how it affected them. The stories they told him are unsettling—and revealing about the reality of life in American cities.
Mixing his own perspective with their seldom-heard voices, Rich relates the stories of young black men whose lives were violently disrupted—and of their struggles to heal and remain safe in an environment that both denied their trauma and blamed them for their injuries. He tells us of people such as Roy, a former drug dealer who fought to turn his life around and found himself torn between the ease of returning to the familiarity of life on the violent streets of Boston and the tenuous promise of accepting a new, less dangerous one.
Rich's poignant portrait humanizes young black men and illustrates the complexity of a situation that defies easy answers and solutions.
Graetz and Shapiro conducted wide-ranging interviews with the relevant players: members of congress, senators, staffers from the key committees and the Bush White House, civil servants, think tank and interest group representatives, and many others. The result is a unique portrait of American politics as viewed through the lens of the death tax repeal saga. Graetz and Shapiro brilliantly illuminate the repeal campaign's many fascinating and unexpected turns--particularly the odd end result whereby the repeal is slated to self-destruct a decade after its passage. They show that the stakes in this fight are exceedingly high; the very survival of the long standing American consensus on progressive taxation is being threatened.
Graetz and Shapiro's rich narrative reads more like a political drama than a conventional work of scholarship. Yet every page is suffused by their intimate knowledge of the history of the tax code, the transformation of American conservatism over the past three decades, and the wider political implications of battles over tax policy.
In addition to the monumental failures of Obamacare, the soaring unemployment rate, the 2009 "stimulus" and the massive debt, Hugh Hewitt examines the scores and scores of broken promises and fraudulent forecasts, dozens of dodges and hundreds of disastrous innovations that President Obama has inflicted on America. It has been a reign of incompetency not before seen in the country---ever. According to Hewitt, President Obama is not just a failed president, but the most spectacularly failed president of modern times, and Hewitt's precise and lawyerly indictment is made to help the American people see what has happened, and what desperately needs to be done in the upcoming election.
The path for the American people is clear and urgent: Barack Obama mustn't be allowed to run the country into the ground as the Commander-in-Chief for four more years.
Their coverage is both comprehensive and cutting edge, not just including all the basic topics (OT, budgeting, HRM), but also reflecting new realities in public administration:
Innovations in e-government
The importance of new technology
Changes in intergovernmental relations, especially the emphasis on inter-local and shared regional resources
Public performance and accountability initiatives
Public Administrationhas been crafted with student appeal in mind. Each of the book's 14 chapters is generously and colorfully illustrated with cartoons, quotes, and artwork--all reinforcing the book's theme that the field of PA is rooted in the cultural and political world. Each chapter is also supported with a listing of key terms, exercises, and additional resources.
Business Plans Kit For Dummies includes UK specificinformation on:UK business practiceCurrencyUK business and financial institutions and advisoryservicesUK taxation and VATPartnerships and Limited company informationUK legal practice, contractual considerations and insurancemattersUK specific formsUK specific case studiesNew content covering online business opportunities andresources, alternative ways in to business including franchising,network marketing and buy outs, research methods and choosingsuppliers and outsourcing will all be added to the UK edition.
Table of Contents:
Part I: Laying the Foundation for Your PlanChapter 1: Starting Your Planning EngineChapter 2: Generating a Great Business IdeaChapter 3: Defining Your Business Purpose
Part II: Developing Your Plan’s ComponentsChapter 4: Understanding Your Business EnvironmentChapter 5: Charting Your Strategic DirectionChapter 6: Describing Your Business and Its CapabilitiesChapter 7: Crafting Your Marketing PlanChapter 8: Deciphering and Presenting
Part III: Tailoring a Business Plan to Fit Your NeedsChapter 9: Planning for a One-Person BusinessChapter 10: Planning for a Small BusinessChapter 11: Planning for an Established BusinessChapter 12: Planning for a Not for profit NonprofitOrganizationChapter 13: Planning for an E-Business
Part IV: Making the Most of Your PlanChapter 14: Putting Your Plan TogetherChapter 15: Putting Your Plan to Work
Part V: The Part of TensChapter 16: Ten Signs That Your Plan Might Need anOverhaulChapter 17: Ten Ways to Evaluate a New Business IdeaChapter 18: Ten Ways to Fund Your Business PlanChapter 19: Ten Sources of Vital Information to underpinyour Business PlanChapter 20: Ten Ways to Use Your Business Plan
Note: CD files are available to download when buying theeBook version
This adaptation includes:The latest methods to manage resources and stay on track andwithin budgetCoverage for dealing with the pros and cons of virtualteamsTips and information on setting realistic expectations andmeeting everyone’s needsMethods and strategies to get tasks done with minimalstaffTips and advice for motivating a project teamThe latest concepts and fundamentals behind best-practiceproject management techniquesThe mindset and skill set of today’s most effectiveproject managers—what it really takes to guarantee asuccessful projectInformation on how to involve project audiences by conducting aStakeholder AnalysisTrends and tough project typesAssessment tools to determine strengths and weaknesses foreverything from choosing software to selecting a project teamTactics for team motivation and the hottest risk managementstrategies
Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore.Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentationThis book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of themWritten by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutionsCovers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more
Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.