Social cognition - the study of the specific cognitive processes that are involved when we think about the social world - attempts to answer these questions. Social cognition is an increasingly important and influential area of social psychology, impacting on areas such as attitude change and person perception. This introductory textbook provides the student with comprehensive coverage of the core topics in the field: how social information is encoded, stored and retrieved from memory; how social knowledge is structured and represented; and what processes are involved when individuals form judgements and make decisions.
The overall aim is to highlight the main concepts and how they interrelate, providing the student with an insight into the whole social cognition framework. With this in mind, the first two chapters provide an overview of the sequence of information processing and outline general principles. Subsequent chapters build on these foundations by providing more in-depth discussion of memory, judgemental heuristics, the use of information, hypothesis-testing in social interaction and the interplay of affect and cognition. Social Cognition will be essential reading for students and researchers in psychology, communication studies, and sociology.
In this volume, the reader will find a representative sample of outstanding research in the field of social cognition. The chapters address its central themes, roughly organized along the temporal axis of information processing. They include basic operations like perception, categorization, representation, and judgmental inferences. Other chapters focus on issues like social comparison, emotion, language and culture. All of the contributors are internationally-renowned experts who share with the reader their accounts of the research experience in each of their domains.
Social Cognition: The Basis of Human Interaction is an invaluable resource for researchers requiring a comprehensive, yet concise, overview of the field, and may also be used by intermediate and advanced students of social cognition.
Dazu werden Denk- und Kommunikationsprozesse, die bei der Generierung von Antworten eine Rolle spielen, aufgezeigt und durch experimentelle Untersuchungen belegt. Dabei wird die Problematik der Unterscheidung zwischen "wahrem Wert" und "Fehler" bzw. "Antworteffekten" bei sozialwissenschaftlichen Befragungen deutlich.