This book is about life and how to attain or approximate our most important aspirations. It is designed to benefit everyone involved in any kind of venture, or relationship. The book is especially important to people who, on a daily basis, have to achieve important (personal or business) objectives by persuading others to see things their way, or at least to meet them half way for a constructive and beneficial outcome. This book is about life in all of its aspects. It attempts to reach and be helpful to each reader in most aspects of life, which the reader may need to improve, or re-evaluate. Part of the objective of this book is to make a person acting in an informed manner, become more comfortable with the choices that may from time to time be made. Understanding why those choices were made, and owning the benefits and being prepared to stoically deal with the attendant consequences that may flow from those choices. To be sure, this book is partly a concession to the sometimes unfathomable world in which we live. It is therefore no more than my own imperfect effort of attempting to make some sense out of how and why things are the way they are. How and why things have tended to work best for most people who have been deemed successful in various aspects of human endeavor, whether as a great parent, effective leader, a good advocate, an inspired creator of abundant wealth, an admired citizen, a trusted partner, or a great friend. Briefly, therefore, this book is divided into three broad chapters. Each chapter is further sub-divided into appropriate sections, for an easy and hopefully logical flow. Chapter one attempts to lay out the general foundation for the kinds of issues and challenges to be addressed. Chapter two addresses these issues in the context of various life circumstances and relationships we each find, or may from time to time, find ourselves. Chapter three, the last chapter, hopefully succeeds in tying it all together. The goal of the book is achieved. By the time one completes reading the book, each reader will be able to identify a personal road map for success. And this road map is applicable to whatever field of endeavor, or aspect of life, that each person may desire greater measure of success. As we each pursue our respective aspirations which could range from a desire to be loved and embraced; a quest to be perceived as worthy; an important recognition, respect, reward, or some other opportunity, it is very important to be very cognizant of the kinds of actions, attitude, or mind set, that are more likely than not, to aid us in attaining the ultimate goal we crave. I call the constructive application of these various life tenets, THE WINNING FORMULA.