James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business.
After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are.
They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business.
Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras:
· Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does.
· Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans.
· Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry.
· Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.
Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.
From the Hardcover edition.
Proofs of a Conspiracy
discusses the rôle of Continental-style Freemasonry, Adam Weishaupt’s
Illuminati, and Karl Friedrich Bahrdt’s German Union in disseminating
the ‘Enlightenment’ ideas that led to the French Revolution, and is also
the founding text of the modern conspiracy theory of history in the
English language. Whatever criticisms may be made in relation to
Robison’s methodology, Proofs . . . remains valuable today for
several reasons: firstly, it provides a snapshot of Continental-style
Freemasonry and secret societies in the 18th century; secondly, it is
the earliest attempt, along with Barruel’s, to examine the rôle of
conspiracies in a revolution; thirdly, it supplies insights into what we
may call the ‘lowlands’ of the ‘Enlightenment’—not its eminent
thinkers, but the odd and peculiar characters that were also active in
this movement; and, finally, it presents a systematic critique of the
ideals that in France led eventually to the Terror, thereby serving as a
primary source for understanding opposition to the French Revolution
and its core ideal of equality as a moral absolute. The
Counter-Enlightenment arguments of authors like Robison are today more
relevant than ever, since the politics of the West remain a legacy of
his era, to the extent that even conservatives ultimately derive their
political philosophy from Locke and rely on terminology based on the
seating arrangements of the French National Assembly. Though it was soon
forgotten, Proofs . . . has had a lasting impact; indeed, we
live in times awash with conspiracy theories. Be it about the
Illuminati, the Freemasons, the New World Order, 9/11, or master
conspiracies involving all of the above, could the growth of
conspiratology tell us something about democratic societies in liberal
cover artwork is by Alex Kurtagic and depicts Adam Weishaupt obtaining
secret information from his then right-hand man, Adolf Knigge.
Author John Robison uses hundreds of pictures-- comical, cartoon-like drawings--to clearly illustrate every aspect of surfing: wave dynamics, riding techniques, etiquette, logistics, and more. This entertaining, easy-to-understand visual presentation makes it easy for you to pick up his techniques and use them on the waves.
Robison covers every aspect of the sport, from paddling out through the surf zone and catching and riding that first wave to nose riding, acrobatics, shortboard riding, and to equipment repairs.
Being at a friend's house in the country during some part of the summer 1795, I there saw a volume of a German periodical work, called Religions Begebenheiten, i. e. Religious Occurrences: in which there was an account of the various schisms in the Fraternity of Free Masons, with frequent allusions to the origin and history of that celebrated association. This account interested me a good deal, because, in my early life, I had taken some part in the occupations (shall I call them) of Free Masonry; and, having chiefly frequented the Lodges on the Continent, I had learned many doctrines, and seen many ceremonials which have no place in the simple system of Free Masonry which obtains in this country. I had also remarked, that the whole was much more the object of reflection and thought than I could remember it to have been among my acquaintances at home. There, I had seen a Mason Lodge considered merely as a pretext for passing an hour or two in a sort of decent conviviality, not altogether void of some rational occupation. I had sometimes heard of differences of doctrines or of ceremonies, but in terms which marked them as mere frivolities. But, on the Continent, I found them matters of serious concern and debate. Such too is the contagion of example, that I could not hinder myself from thinking one opinion better founded, or one Ritual more apposite and significant than another; and I even felt something like an anxiety for its being adopted, and a zeal for making it a general practice. I had been initiated in a very splendid Lodge at Liege, of which the Prince Bishop, his Trefonciers, and the chief Noblesse of the State were members. I visited the French Lodges at Valenciennes, at Brussels, at Aix-la-Chapelle, at Berlin, and Koningsberg; and I picked up some printed discourses delivered by the Brother-orators of the Lodges. At St. Petersburgh I connected myself with the English Lodge, and occasionally visited the German and Russian Lodges held there. I found myself received with particular respect as a Scotch Mason, and as an Eleve of the Lodge de la Parfait Intelligence at Liege. I was importuned by persons of the first rank to pursue my masonic career through many degrees unknown in this country. But all the splendor and elegance that I saw could not conceal a frivolity in every part. It appeared a baseless fabric, and I could not think of engaging in an occupation which would consume much time, cost me a good deal of money, and might perhaps excite in me some of that fanaticism, or at least, enthusiasm, that I saw in others, and perceived to be void of any rational support. I therefore remained in the English Lodge, contented with the rank of Scotch Master, which was in a manner forced on me in a private Lodge of French Masons, but is not given in the English Lodge. My masonic rank admitted me to a very elegant entertainment in the female Loge de la Fidelité, where every ceremonial was composed in the highest degree of elegance, and every thing conduced with the most delicate respect for our fair sisters, and the old song of brotherly love was chanted in the most refined strain of sentiment. I do not suppose that the Parisian Free Masonry of forty-five degrees could give me more entertainment. I had profited so much by it, that I had the honour of being appointed the Brother-orator. In this office I gave such satisfaction, that a worthy Brother sent me at midnight a box, which he committed to my care, as a person far advanced in masonic science, zealously attached to the order, and therefore a fit depository of important writings. I learned next day that this gentleman had found it convenient to leave the empire in a hurry, but taking with him the funds of an establishment of which her Imperial Majesty had made him the manager.
To be continue in this ebook
The splendid variety of designs includes depictions of geometric patterns on marble floors, ornamented urns, and decorative embellishments in the form of leaves, birds, flowers, faces, and realistic as well as mythological animals. Scenes from Pompeii range from a long view of the Forum and close-ups of its richly embellished pillars to details of the altar from the Temple of Aesculapius and floor patterns from the Temple of Isis. Graphic artists and lovers of antiquities will rejoice in this inexpensive new edition of a rare resource and its wealth of illustrations.