Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.)
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering.
We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions.
What's New In the 2nd Edition
While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, howeverUpdated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Timeless and collectible, the lectures are essential reading, not just for students of physics but for anyone seeking an introduction to the field from the inimitable Feynman.
A handbook on theory and application of turbocharging for street and high-performance use, this book covers high performance cars and trucks. This comprehensive guide features sections on theory, indepth coverage of turbocharging components, fabricating systems, engine building and testing, aftermarket options and project vehicles.
Every NASCAR fan—at one time or another—asks the same question: Why isn’t my favorite driver winning? This is your chance to discover how much more there is to NASCAR than “Go fast, turn left and don’t crash.” If you’ve ever wondered why racecars don’t have mufflers, how “bump drafting” works, or what in the world “Let’s go up a pound on the right rear and add half a round of wedge” means, The Physics of NASCAR is for you.
In this fast-paced investigation into the adrenaline-pumping world of NASCAR, a physicist with a passion uncovers what happens when the rubber hits the road and 800-horsepower vehicles compete at 190 miles per hour only inches from one another.
Diandra Leslie-Pelecky reveals how and why drivers trust the engineering and science their teams literally build around them not only to get them across the finish line in first place, but also to keep them alive. Leslie-Pelecky is a physicist in love with the sport’s beauty and power and is uniquely qualified to explain exactly how physics translates into winning races.
Based on the author’s extensive access to race shops, pit crews, crew chiefs and mechanics, this book traces the life cycle of a race car from behind the scenes at top race shops to the track. The Physics of NASCAR takes readers right into the ultra competitive world of NASCAR, from the champion driver’s hot seat behind the detachable steering wheel to the New Zealander nicknamed Kiwi in charge of shocks for the No. 19 car.
Diandra Leslie-Pelecky tells her story in terms anyone who drives a car—and maybe occasionally looks under the hood--can understand. How do drivers walk away from serious crashes? How can two cars travel faster together than either car can on its own? How do you dress for a 1800°F gasoline fire? In simple yet detailed, high-octane prose, this is the ultimate thrill ride for armchair speed demons, auto science buffs, and NASCAR fans at every level of interest.
Readers, start your engines.
In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.”
Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)
While 3D printing has been grabbing headlines, high school, college, library, and other public makerspaces have been making things with CNC machines. With a CNC router, you can cut parts from strong, tactile, durable materials like wood. Once you have your design and material, you can set up your job and let it run. When it's done, you can put the project together for an heirloom of your own. While 3D printing can make exciting things with complex designs, CNCs are the digital workhorses that produce large-scale, long-lasting objects.
A 3D printer transforms digital information into a physicalobject by carrying out instructions from an electronic design file,or 'blueprint.' Guided by a design file, a 3D printer lays downlayer after layer of a raw material to 'print' out an object.That's not the whole story, however. The magic happens when youplug a 3D printer into today’s mind-boggling digitaltechnologies. Add to that the Internet, tiny, low cost electroniccircuitry, radical advances in materials science and biotech andvoila! The result is an explosion of technological and socialinnovation.
Fabricated takes the reader onto a rich and fulfillingjourney that explores how 3D printing is poised to impact nearlyevery part of our lives.
Aimed at people who enjoy books on business strategy, popularscience and novel technology, Fabricated will providereaders with practical and imaginative insights to the question'how will this technology change my life?' Based on hundreds ofhours of research and dozens of interviews with experts from abroad range of industries, Fabricated offers readers aninformative, engaging and fast-paced introduction to 3D printingnow and in the future.
Other books tell readers what to do, but sometimes fail to explain why – Brindley gives readers hands-on confidence in addition to real scientific knowledge, and insight into the principles as well as the practice. All written explanations and steps are supplemented with numerous photos, charts, tables and graphs. Concepts and practical aspects are explained thoroughly with mathematical formulae and technical schematic drawings.
Each chapter introduces a concept or tool, explains the basic theory, and provides clear instructions for a simple experiment to apply the concept or tool, with quiz sections and answers, at the end of each chapter. New chapters on multimeters and soldering will be added, covering the fundamentals and experiments, with a basic parts list and an expanded and updated buyer’s guide.Guides the reader through the basics of electronics, from fundamentals of theory to practical work and experimentsStructured for learning and self-study: each chapter introduces a concept or tool, explains the basic theory, and provides clear instructions for a simple experiment to apply the concept or tool, with quiz sections and answers, at the end of each chapterNew chapters on multimeters and soldering, covering the fundamentals and experiments, with a basic parts list. Expanded and updated buyer’s guide to accompany parts lists
The coverage of this book is based on the syllabus requirements of the BTEC First in Vehicle Technology, BTEC National in Vehicle Repair and Technology, and the IMI Certificate and Diploma in Vehicle Maintenance and Repair, but will help all automotive students and apprentices at levels 2 and 3 and up to and including HNC/HND, foundation and first degree with their studies and in achieving the Key Skill 'Application of Number' at levels 2 and 3. The book is designed to cater for both light and heavy vehicle courses.
Full worked solutions of most exercises are available as a free download for lecturers only from http://textbooks.elsevier.com.
Allan Bonnick is a motor vehicle education and training consultant and was formerly Head of Motor Vehicle Engineering, Eastbourne College. He is the author of several established automotive engineering textbooks.
This Level 1 Student Worksheets book contains tasks that help you develop practical skills and prepare you for assessment. The tasks also reinforce the automotive theory that you will learn online and in the classroom. Each worksheet covers individual topics in a step-by-step manner, detailing how to carry out all of the most important tasks contained within the syllabus. Alongside each of these worksheets is a job card that can be filled in and used as evidence towards your qualification.Endorsed by the Institute of the Motor Industry for all of their Level 1 automotive courses. Step-by-step guides to the practical tasks required at all Level 1 qualifications. Job sheets for students to complete and feedback sheets for assessors to complete.
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Knowledge flow provide learning book of Machine Design Engineering. This book is for all engineering students, teachers and professionals across the world. To understanding the all basic concepts of machine design in an easy way then this book of machine design is very helpful.
1. Introduction to Machine Design
2. Power transmission systems
3. Design of Belt drives
4. Design of Chain drives
5. Design of Gear drives
6. Internal Combustion Engine
7. Engine Cylinder
8. Piston and Rings
9. Connecting Rod
To find more education books, visit here http://knowledgeflow.in/books.
From the assembly lines of Henry Ford to the open roads of Route 66, from the lore of Jack Kerouac to the sex appeal of the Hot Rod, America’s history is a vehicular history—an idea brought brilliantly to life in this major work by Pulitzer Prize–winning journalist Paul Ingrassia.
Ingrassia offers a wondrous epic in fifteen automobiles, including the Corvette, the Beetle, and the Chevy Corvair, as well as the personalities and tales behind them: Robert McNamara’s unlikely role in Lee Iacocca’s Mustang, John Z. DeLorean’s Pontiac GTO , Henry Ford’s Model T, as well as Honda’s Accord, the BMW 3 Series, and the Jeep, among others.
Through these cars and these characters, Ingrassia shows how the car has expressed the particularly American tension between the lure of freedom and the obligations of utility. He also takes us through the rise of American manufacturing, the suburbanization of the country, the birth of the hippie and the yuppie, the emancipation of women, and many more fateful episodes and eras, including the car’s unintended consequences: trial lawyers, energy crises, and urban sprawl. Narrative history of the highest caliber, Engines of Change is an entirely edifying new way to look at the American story.
This user-friendly guide explains high-performance fasteners, plumbing, and all the other hardware used by racers, rodders, restorers and all other auto enthusiasts. Subjects include hose sizes, fittings, materials, routing and installation tips, heat shielding, brake, fuel, coolant, and oil lines, as well as fastener technology such as thread sizing, clamping loads, bolt stretch, and fastener styles.
Although integrated circuits have widespread application, the role of discrete transistors both as important building blocks which students must understand, and as practical solutions to design problems, remains undiminished.
The ninth edition has been thoroughly updated to cover the latest technology and applications, including computer circuit simulation, and many diagrams have been revised to bring them in line with current usage. Updated topics include thyristors, Darlington transistors, amplifiers, ring modulators, power supplies, optoelectronics and logic circuits.The transistor circuits bibleUpdated with new developments in technology and applicationsAccessible step-by-step introduction ideal for noviceS
The movements of each of the 507 mechanisms are depicted in drawings on the left-hand page, and the facing page presents a brief description of the item's use and operation. Ranging from simple to intricately complex, the mechanisms offer a fascinating view of the variety of small components that constitute complex machinery. A detailed index provides easy reference to specific mechanisms.
Inventors, tinkerers, and anyone with an interest in the history of invention and technology will find this volume a treasury of information and inspiration.
Here is a compilation of tech articles from Chevy High Performance, the most popular magazine among Chevy enthusiasts. Includes articles on engine performance, tires, wheels, suspension, bodywork, exhaust, and interior modifications.
It's the the latest collaboration of the authors of Hot Rod, Car Craft, Chevy High Performance, among others.
Complete with over 300 photos and illustrations.
Electrical engineers need to master a wide area of topics to excel. The Electrical Engineering Know It All covers every angle including Real-World Signals and Systems, Electromagnetics, and Power systems.A 360-degree view from our best-selling authorsTopics include digital, analog, and power electronics, and electric circuitsThe ultimate hard-working desk reference; all the essential information, techniques and tricks of the trade in one volume
This updated edition explores recent developments such as additive manufacture and crowd funding, and includes more consumer and lifestyle orientated products for a more product-based focus, supported by a range of new innovative examples and case studies from internationally-renown designers and studios.
The second edition also features a supportive document map that helps to reveal the steps in product creation, new projects and activities for every chapter, and additional references and web sources to allow students to further explore the world of product design.
Full of inspiring images covering a wide variety of product design examples, Richard Morris presents an engaging introduction to this sizeable topic that can be used as a useful guide to the processes involved in product design.
http://www.elsevierdirect.com/companion.jsp?ISBN=9780750685184 for full-color Smith Charts and extra content!*Completely updated but still contains its classic timeless information
*Two NEW chapters on RF Front-End Design and RF Design Tools
*Not overly math intensive, perfect for the working RF and digital professional that need to build analog-RF-Wireless circuits
Suitable for motor designers, engineers, and manufacturers, as well as maintenance personnel, undergraduate and graduate students, and academic researchers, Mechanical Design of Electric Motors provides in-depth knowledge of state-of-the-art design methods and developments of electric motors. From motor classification, design of motor components, model setup, and material and bearing selections to power losses, motor cooling, design integration, vibration, and acoustic noise, this comprehensive text covers the fundamentals, practical design and design-related issues, modeling and simulation, engineering analysis, manufacturing processes, testing procedures, and performance characteristics of electric motors today.
Focusing on the mechanical design of modern electric motors, the book:
Details the design and manufacture of major components and subsystems, such as rotors, shafts, stators, and frames Reviews various cooling techniques, including forced air, liquid, and phase-change Discusses the analysis and calculation of motor power losses Addresses motor vibration and acoustic noise issues Presents engineering analysis methods and case study results Emphasizes construction, optimization, and applications
Featuring research results from the author’s own personal experience and the significant contributions of others, Mechanical Design of Electric Motors highlights innovative and advanced electric motors developed in recent decades.
Electronics Engineers need to master a wide area of topics to excel. The Circuit Design Know It All covers every angle including semiconductors, IC Design and Fabrication, Computer-Aided Design, as well as Programmable Logic Design.
• A 360-degree view from our best-selling authors
• Topics include fundamentals, Analog, Linear, and Digital circuits
• The ultimate hard-working desk reference; all the essential information, techniques and tricks of the trade in one volume
This book presents the state of the art of geometrical tolerancing, covers the latest ISO and ANSI/ASME standards and is a comprehensive reference and guide for all professional engineers, designers, CAD users, quality managers and anyone involved in the creation or interpretation of CAD plans or engineering designs and specifications.
* For all design and manufacturing engineers working with these internationally required design standards
* Covers ISO and ANSI geometrical tolerance standards, including the 2005 revisions to the ISO standard
* Geometrical tolerancing is used in the preparation and interpretation of the design for any manufactured component or item: essential information for designers, engineers and CAD professionals
Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.
Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.
Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
Communications engineers need to master a wide area of topics to excel. The Wireless Security Know It All covers every angle including Emerging Wireless Technologies and Security Issues, Wireless LAN and MAN Security, as well as Wireless Personal Area Networks.
• A 360-degree view from our best-selling authors
• Topics include Today’s Wireless Technology, Security Definitions and Concepts, and Wireless Handheld devices
• The ultimate hard-working desk reference; all the essential information, techniques and tricks of the trade in one volume
From the editors of Truckin' magazine, this guide offers high performance tips and projects to transform the Chevy Silverado or GMC Sierra full-size pickup into a custom street truck. It includes sections on lowering, lifting, replacement shocks and springs, body kits, bolt-on engine modifications, and interior accessories.
Bringing together key topics, including the chassis frame, tyres, suspension, steering and brakes, this is the first text to cover all the essential elements of race car design in one student-friendly textbook.
Race Car Design:
- Features a wealth of illustrations, including a full-colour plate section
- Demonstrates the important role of computer tools
- Uses dozens of clear examples and calculations to illustrate both theory and practical applications
- Is written by an experienced author, known for his engaging and accessible style
This book is an ideal accompaniment for motorsport engineering students and is the best possible resource for those involved in Formula Student/FSAE. It is also a valuable guide for practising car designers and enthusiasts.
Beginning with the simplest of machines — the lever — the text proceeds to discussions of the block and tackle (pulleys and hoists), wheel and axle, the inclined plane and the wedge, the screw, and different types of gears (simple, spur, bevel, herringbone, spiral, worm, etc.). A chapter on the concept of work discusses the measurement of work, friction, and efficiency; this is followed by investigations of power, force, and pressure, with explanations of the uses of scales, balances, gauges, and barometers. The fundamentals of hydrostatic and hydraulic machines (such as the hydraulic braking system and the hydraulic press) are discussed in detail.
The remaining chapters cover machine elements (bearings and springs), basic mechanisms (gear differential, couplings, cams, clutches), the internal combustion engine and power trains (including explanations of various transmission systems — synchromesh, auxiliary, etc.).
Every concept is clearly defined, and discussions always build easily from elementary theory to specific applications familiar to anyone with the slightest interest in mechanics. Important concepts, machine components, and techniques are clearly illustrated in more than 200 diagrams, drawings, and cross-sections that reveal inner workings — all of these help to clarify even further an already clear and well-organized presentation.
Although it was originally designed for use in U.S. Naval Training Schools, this book can be used to great advantage as a basic text in mechanical engineering in standard technical schools, and it will be immensely valuable even to lay readers who desire a basic knowledge of mechanics.