Your comprehensive guide to finding and winning grant monies
Grant writing can be quite daunting, but this complete guide provides you with everything you need to get started with your application right away! Use this resource, including new and updated material, to move through the entire grant-writing process and apply for some of the billions of dollars available from public and private sector sources.Grant writing 101 — get an easy-to-understand introduction to the ins and outs of grants, including who funds them and how to receive them Know what funders want — discover the many grant-making organizations throughout the world and how to tailor your message to what your prospects expect Tug on reviewers’ heartstrings — find out how to tell your story so peer reviewers award your application the maximum number of points The write stuff — explore writing techniques to create powerful, successful applications and proposals that convey your need for grant funding
Go online and find templates for request letters, executive summaries, logic models, budget summary tables, and more
Open the book and find:How to connect with grant-making agencies What goes into a grant submission How to build a great funding plan An overview of the peer review process A helpful checklist to make sure all the pieces are in place How to navigate federal grant websites Compelling words to use in applications Advice on requesting matching funds and other items
Write the perfect proposal—from the initial research and interviews to the final product
Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds
Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively
Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit!
Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
“A creative and open-hearted business model for our times.”—The Wall Street Journal
Why this book is for you:
• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.
You’re ready to start something that matters.
Former New York Times columnist Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it. We see how they rebrand themselves as saviors of the poor; how they lavishly reward "thought leaders" who redefine "change" in winner-friendly ways; and how they constantly seek to do more good, but never less harm. We hear the limousine confessions of a celebrated foundation boss; witness an American president hem and haw about his plutocratic benefactors; and attend a cruise-ship conference where entrepreneurs celebrate their own self-interested magnanimity.
Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? He also points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world. A call to action for elites and everyday citizens alike.
Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.
Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:Win over tough crowdsOrganize a coherent narrativeCreate powerful messages and visualsConnect with and engage your audienceShow people why your ideas matter to themStrike the right tone, in any situation
In their number one New York Times best seller Half the Sky, husband-and-wife team Nicholas D. Kristof and Sheryl WuDunn brought to light struggles faced by women and girls around the globe, and showcased individuals and institutions working to address oppression and expand opportunity. A Path Appears is even more ambitious in scale: nothing less than a sweeping tapestry of people who are making the world a better place and a guide to the ways that we can do the same—whether with a donation of $5 or $5 million, with our time, by capitalizing on our skills as individuals, or by using the resources of our businesses.
With scrupulous research and on-the-ground reporting, the authors assay the art and science of giving, identify successful local and global initiatives, and share astonishing stories from the front lines of social progress. We see the compelling, inspiring truth of how real people have changed the world, upending the idea that one person can’t make a difference.
We meet people like Dr. Gary Slutkin, who developed his landmark Cure Violence program to combat inner-city conflicts in the United States by applying principles of epidemiology; Lester Strong, who left a career as a high-powered television anchor to run an organization bringing in older Americans to tutor students in public schools across the country; MIT development economist Esther Duflo, whose pioneering studies of aid effectiveness have revealed new truths about, among other things, the power of hope; and Jessica Posner and Kennedy Odede, who are transforming Kenya’s most notorious slum by expanding educational opportunities for girls.
A Path Appears offers practical, results-driven advice on how best each of us can give and reveals the lasting benefits we gain in return. Kristof and WuDunn know better than most how many urgent challenges communities around the world face today. Here they offer a timely beacon of hope for our collective future.
How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication.
Completely updated and expanded, the new third edition offers hundreds of handy word, phrase, and sentence lists, precisely crafted sample paragraphs, and professionally designed document layouts. How to Write It is a must-own for students, teachers, authors, journalists, bloggers, managers, and anyone who doesn’t have time to wade through a massive style guide but needs a friendly desk reference.
One million copies sold!
How to Say It® provides clear and practical guidance for what to say--and what not to say--in any situation. Covering everything from business correspondence to personal letters, this is the perfect desk reference for anyone who often finds themselves struggling to find those perfect words for:
* Apologies and sympathy letters
* Letters to the editor
* Cover letters
* Fundraising requests
* Social correspondence, including invitations and Announcements
This new edition features expanded advice for personal and business emails, blogs, and international communication.
Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.
In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:The people—the individuals launching and leading the venture and outside parties providing key services or important resourcesThe opportunity—what the business will sell and to whom, and whether the venture can grow and how fastThe context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fateRisk and reward—what can go wrong and right, and how the entrepreneurial team will respond
Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.
From her first stumbling efforts as a young idealist venturing forth in Africa to the creation of the trailblazing organization she runs today, Novogratz tells gripping stories with unforgettable characters—women dancing in a Nairobi slum, unwed mothers starting a bakery, courageous survivors of the Rwandan genocide, entrepreneurs building services for the poor against impossible odds.
She shows, in ways both hilarious and heartbreaking, how traditional charity often fails, but how a new form of philanthropic investing called "patient capital" can help make people self-sufficient and can change millions of lives. More than just an autobiography or a how-to guide to addressing poverty, The Blue Sweater is a call to action that challenges us to grant dignity to the poor and to rethink our engagement with the world.
Doing the Most Good develops the challenges Singer has made, in the New York Times and Washington Post, to those who donate to the arts, and to charities focused on helping our fellow citizens, rather than those for whom we can do the most good. Effective altruists are extending our knowledge of the possibilities of living less selfishly, and of allowing reason, rather than emotion, to determine how we live. Doing the Most Good offers new hope for our ability to tackle the world’s most pressing problems.
In a world of limitless technology, we are more connected than ever before but our hyper-connected lifestyles threaten our ability to know ourselves and interact with each other. By focusing on the four core values that allow us to become truly “connected” in tech-centric societies—empathy, patience, focus, and humility—Otto demonstrates that the power of technology is not in the tool, but in the intention of the person using it.
Everyday Ambassador offers a unique solution to those who aspire to truly make a difference in the twenty-first century—revealing the secrets of how to unite people, even when technology keeps us at a distance from others—emotionally and physically. Otto helps us lift our heads up from our cell phones and tablets and take a look at the people standing right in front of us.
In a time when good citizenship is the new currency of cool, Everyday Ambassador gives us the tactics to connect in our disconnected world.
Here, you’ll find plain-English answers. Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to:
make a fundraising plan work with individual donors keep givers giving plan special events solicit grants from foundations and corporations get media coverage use the Web and social media for fundraising start a side business to raise funds and much more
Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and “consultant speak” that’s all too common in nonprofit books.
The 5th edition is completely updated with new stories and samples, the latest IRS rules and regulations, and social networking and crowdfunding guidance.
While a researcher at Oxford, trying to figure out which career would allow him to have the greatest impact, William MacAskill confronted this problem head on. He discovered that much of the potential for change was being squandered by lack of information, bad data, and our own prejudice. As an antidote, he and his colleagues developed effective altruism, a practical, data-driven approach that allows each of us to make a tremendous difference regardless of our resources. Effective altruists believe that it’s not enough to simply do good; we must do good better.
At the core of this philosophy are five key questions that help guide our altruistic decisions: How many people benefit, and by how much? Is this the most effective thing I can do? Is this area neglected? What would have happened otherwise? What are the chances of success, and how good would success be? By applying these questions to real-life scenarios, MacAskill shows how many of our assumptions about doing good are misguided. For instance, he argues one can potentially save more lives by becoming a plastic surgeon rather than a heart surgeon; measuring overhead costs is an inaccurate gauge of a charity’s effectiveness; and, it generally doesn’t make sense for individuals to donate to disaster relief.
MacAskill urges us to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. When we do this—when we apply the head and the heart to each of our altruistic endeavors—we find that each of us has the power to do an astonishing amount of good.
From the Hardcover edition.
—Barbara Corcoran, ABC's Shark Tank
“I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours.”
—Naval Ravikant, cofounder and CEO, AngelList
“I raised twice the amount of money I set out to in a mere five weeks. I’m naming my firstborn child after the Evans.”
—Slava Menn, cofounder and CEO, Fortified Bicycle
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS?
Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground.
Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money—even the mistakes they made—while sharing the secrets of the world’s best storytellers, fundraisers, and startup accelerators. They’ll also teach you how to use “the friendship loop”, a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they’ll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million.
What’s in the book?
• The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million
• Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members
• Pitching exercises developed by startup talent beds like Stanford University’s d.school and Techstars
• A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each
• An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are
• A crash-course in visual and presentation design that will make any deck beautiful
• Templates for 4 stories every entrepreneur should know how to tell
• The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel
Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.
What would you do in the last hour of your life?
The story of Welles Crowther, whose actions on 9/11 offer a lasting lesson on character, calling and courage
One Sunday morning before church, when Welles Crowther was a young boy, his father gave him a red handkerchief for his back pocket. Welles kept it with him that day, and just about every day to come; it became a fixture and his signature.
A standout athlete growing up in Upper Nyack, NY, Welles was also a volunteer at the local fire department, along with his father. He cherished the necessity and the camaraderie, the meaning of the role. Fresh from college, he took a Wall Street job on the 104th floor of the South Tower of the World Trade Center, but the dream of becoming a firefighter with the FDNY remained.
When the Twin Towers fell, Welles’s parents had no idea what happened to him. In the unbearable days that followed, they came to accept that he would never come home. But the mystery of his final hours persisted. Eight months after the attacks, however, Welles’s mother read a news account from several survivors, badly hurt on the 78th floor of the South Tower, who said they and others had been led to safety by a stranger, carrying a woman on his back, down nearly twenty flights of stairs. After leading them down, the young man turned around. “I’m going back up,” was all he said.
The survivors didn’t know his name, but despite the smoke and panic, one of them remembered a single detail clearly: the man was wearing a red bandanna.
Tom Rinaldi’s The Red Bandanna is about a fearless choice, about a crucible of terror and the indomitable spirit to answer it. Examining one decision in the gravest situation, it celebrates the difference one life can make.
From the Hardcover edition.
You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs—from small service businesses and retailers to large manufacturing firms—write winning plans and get needed financing.
This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:
figure out if your business idea will make money determine and forecast cash flow create profit and loss forecasts prepare marketing and personnel plans find potential sources of financing, and present your well-organized plan to lenders and other backers.
The 13th edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).
Shortly before Christmas 1933 in Depression-scarred Canton, Ohio, a small newspaper ad offered $10, no strings attached, to 75 families in distress. Interested readers were asked to submit letters describing their hardships to a benefactor calling himself Mr. B. Virdot. The author's grandfather Sam Stone was inspired to place this ad and assist his fellow Cantonians as they prepared for the cruelest Christmas most of them would ever witness.
Moved by the tales of suffering and expressions of hope contained in the letters, which he discovered in a suitcase 75 years later, Ted Gup initially set out to unveil the lives behind them, searching for records and relatives all over the country who could help him flesh out the family sagas hinted at in those letters. From these sources, Gup has re-created the impact that Mr B. Virdot's gift had on each family. Many people yearned for bread, coal, or other necessities, but many others received money from B. Virdot for more fanciful items-a toy horse, say, or a set of encyclopedias. As Gup's investigations revealed, all these things had the power to turn people's lives around- even to save them.
But as he uncovered the suffering and triumphs of dozens of strangers, Gup also learned that Sam Stone was far more complex than the lovable- retiree persona he'd always shown his grandson. Gup unearths deeply buried details about Sam's life-from his impoverished, abusive upbringing to felonious efforts to hide his immigrant origins from U.S. officials-that help explain why he felt such a strong affinity to strangers in need. Drawing on his unique find and his award-winning reportorial gifts, Ted Gup solves a singular family mystery even while he pulls away the veil of eight decades that separate us from the hardships that united America during the Depression. In A Secret Gift, he weaves these revelations seamlessly into a tapestry of Depression-era America, which will fascinate and inspire in equal measure.
Watch a Video
It will help you:
-Distill your message into a well-targeted statement
-Ace the elements of style
-Write what you want to say in emails, business plans and more
-Master the tricks of editing yourself
Presented in author Sandra Lambs lighthearted and easy accessible style, this little book is an essential desk reference guide for the modern working world.
“David Batstone is a heroic character.” —Bono
In the revised and updated version of this harrowing yet deeply inspirational exposé, award-winning journalist David Batstone gives the most up-to-date information available on the $31 billion human trafficking epidemic. With profiles of twenty-first century abolitionists like Thailand’s Kru Nam and Peru’s Lucy Borja, Batstone tells readers what they can do to stop the modern slave trade. Like Kevin Bales’ Disposable People and Ending Slavery, or E. Benjamin Skinner’s A Crime So Monstrous, Batstone’s Not for Sale is an informative and necessary manifesto for universal freedom.
When it comes to global poverty, people are passionate and polarized. At one extreme: We just need to invest more resources. At the other: We've thrown billions down a sinkhole over the last fifty years and accomplished almost nothing.
Dean Karlan and Jacob Appel present an entirely new approach that blazes an optimistic and realistic trail between these two extremes.
In this pioneering book Karlan and Appel combine behavioral economics with worldwide field research. They take readers with them into villages across Africa, India, South America, and the Philippines, where economic theory collides with real life. They show how small changes in banking, insurance, health care, and other development initiatives that take into account human irrationality can drastically improve the well-being of poor people everywhere.
We in the developed world have found ways to make our own lives profoundly better. We use new tools to spend smarter, save more, eat better, and lead lives more like the ones we imagine. These tools can do the same for the impoverished. Karlan and Appel's research, and those of some close colleagues, show exactly how.
In America alone, individual donors contribute over two hundred billion to charity annually, three times as much as corporations, foundations, and bequests combined. This book provides a new way to understand what really works to reduce poverty; in so doing, it reveals how to better invest those billions and begin transforming the well-being of the world.
If you want to improve your conversational skills--and achieve greater levels of personal and professional success--The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time--and she's made her techniques available to you.
This essential communication handbook includes:Sample dialogues, topics, and responses Quick-reference dos and don'ts Tips for handling special situations Confidence-building advice and quotations Key words that get to the business at hand
Whether it's small talk or big, social or work-related, The Art of Talking to Anyone gives you all the tools you need to speak up with confidence, to charm and persuade, and to talk your way through any situation--successfully.
Performance reviews are one of the best tools managers have to shape company talent and culture, develop strong channels of communication with employees, and create systemic change. However, the stress and struggle to find just the right words is often what managers and HR professionals dislike most about conducting employee evaluations. In this pithy, user-friendly handbook, author and writing teacher Sandra E. Lamb lays out the best methods and proven tactics to administer productive evaluations that benefit both parties—and the company. Lamb teaches managers how to design scoring systems for employees that track progress with hard data, how to best prepare for and conduct both in-person and written reviews, and the key words to use. Covering hard and soft skills, 3000 Power Words and Phrases for Effective Performance Reviews includes lists of powerful phrases and words that clearly describe performance—both positive and negative—including sections targeted to specific industries and jobs. This guide empowers managers at all levels to master the art of performance reviews that achieve results.
It’s time for Writing Without Bullshit.
Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.
In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.
At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.
Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.
Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
Robert Greene’s groundbreaking guides, The 48 Laws of Power, The Art of Seduction, and Mastery, espouse profound, timeless lessons from the events of history to help readers vanquish an enemy, ensnare an unsuspecting victim, or become the greatest in your field. In The 33 Strategies of War, Greene has crafted an important addition to this ruthless and unique series.
Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu’s The Art of War.
Abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Shaka the Zulu to Lord Nelson, Hannibal to Ulysses S. Grant, as well as movie moguls, Samurai swordsmen, and diplomats, each of the thirty-three chapters outlines a strategy that will help you win life’s wars. Learn the offensive strategies that require you to maintain the initiative and negotiate from a position of strength, or the defensive strategies designed to help you respond to dangerous situations and avoid unwinnable wars. The great warriors of battlefields and drawing rooms alike demonstrate prudence, agility, balance, and calm, and a keen understanding that the rational, resourceful, and intuitive always defeat the panicked, the uncreative, and the stupid. An indispensable book, The 33 Strategies of War provides all the psychological ammunition you need to overcome patterns of failure and forever gain the upper hand.
This moving biography details Melching's beginnings at the University of Dakar and follows her journey of 40 years in Africa, where she became a social entrepreneur and one of humanity's strongest voices for the rights of girls and women.
Inspirational and beautifully written, However Long the Night: Molly Melching's Journey to Help Millions of African Women and Girls Triumph is a passionate entreaty for all global citizens. This book is published in partnership with the Skoll Foundation, dedicated to accelerating innovations from organizations like Tostan that address the world's most pressing problems.
In Toxic Charity, Robert D. Lupton revealed the truth about modern charity programs meant to help the poor and disenfranchised. While charity makes donors feel better, he argued, it often hurts those it seeks to help. At the forefront of this burgeoning yet ineffective compassion industry are American churches, which spend billions on dependency-producing programs, including food pantries. But what would charity look like if we, instead, measured it by its ability to alleviate poverty and needs?
That is the question at the heart of Charity Detox. Drawing on his many decades of experience, Lupton outlines how to structure programs that actually improve the quality of life of the poor and disenfranchised. He introduces many strategies that are revolutionizing what we do with our charity dollars, and offers numerous examples of organizations that have successfully adopted these groundbreaking new models. Only by redirecting our strategies and becoming committed to results, he argues, can charity enterprises truly become as transformative as our ideals.
Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.Understand donor dynamics and craft an institutional development planExplore essential marketing and solicitation techniquesLearn effective volunteer recruitment, retention, and management strategies
Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
From the Trade Paperback edition.
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, the transformative power of the company’s “AND” philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor of healthy snacks in the country. Meanwhile, the KIND Movement—the company’s social mission to make the world a little kinder—has sparked more than a million good deeds worldwide.
In Do the KIND Thing, Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place.
While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say “AND.” At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won’t sell products.
Engaging and inspirational, Do the KIND Thing shows how the power of AND worked wonders for one company—and could empower the next generation of social entrepreneurs to improve their bottom line and change the world.
Advance praise for Do the KIND Thing
“An enjoyable read . . . wise advice about matters from product development to people management.”—Financial Times
“By sharing the ten tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a road map to success that includes both passion and purpose.”—Arianna Huffington, president and editor in chief, Huffington Post Media Group
“Lubetzky uses the power of kindness to build purpose into his business and his community. He’s a role model for future leaders.”—Mehmet Oz, M.D., professor of surgery, Columbia University
“I’ve always been a fan of the KIND brand. This engaging and inspirational book shows how coupling a social mission with creativity can spark change and empower a generation.”—Bobbi Brown, founder and CCO, Bobbi Brown Cosmetics
From the Hardcover edition.
"The Grahams' system is the best way to transform data and ideasinto meaningful information necessary to make profitable decisions.Their system works every time."
—Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chairin Real Estate, Colorado State University
"The Grahams' straightforward program helps my teams createclear and concise reports, letters, and other documents withminimal effort. I want this program to become the standard for myteams."
—Bill Walter, Senior Vice President, Government andInfrastructure Division, KBR
"The Can Do Writing system made my career! I used it towrite a winning business plan and proposal, and now I use it everyday for all communications. Can Do Writing provides valuableinsights into business and management as well as writingtechniques."
—Christian Robey, President, DC Progress
You may be an expert at what you do, but if you can'tcommunicate effectively in writing it may not matter. Forscientists, businesspeople, and professionals in fields fromengineering to public relations, the art of writing well can be avital key to professional success.
Luckily, you don't need an English degree to produce top-classwriting. If you're one of the millions of people who have to writeclear, persuasive, understandable documents for your job, Can DoWriting is for you. Whether you're writing a business plan, ascientific paper, a press release, or anything else, this simple,straightforward guide will show you how to do it quickly, withstyle and confidence. You'll learn how to:Understand your audience and subject matter
Develop a simple, five-part purpose statement to keep you ontrack
Organize your main points into a coherent, sensible order
Edit your work for clarity, coherence, organization, andlogic
Economize your words to craft a concise, powerful document
Make your documents easily readable for any audience
Forbes is one of the world's most trusted, recognizable, and growing brands in business news and information both in print and online. This comprehensive collection of business quotations gathers more than 10,000 apt, astute, and motivational remarks on scores of topics, organized alphabetically, from "Ability" to "Excellence" to "Salesmanship." Originally published by Black Dog & Leventhal in 1997, this new edition is updated with hundreds of new quotations, from the likes of Steve Jobs Sheryl Sandberg, and Oprah Winfrey that pertain to modern business culture. Forbes Book of Quotations is the perfect gift or reference tool for students, budding entrepreneurs, and seasoned professionals alike, or anyone looking for a sharp-witted way to make a lasting impression.
Forbes® documents and promotes innovation, leadership, politics, entertainment, technologies, culture, business, and style. Since 1917, Forbes magazine and Forbes.com have provided the world's business leaders with strategic insight and information.Ted Goodman is General Editor of the Avery Index to Architectural Periodicals. He lives in New York City.
Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels—social media, instant messaging, blogs—we’re writing more and faster than ever.
With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation.
It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.
Based on wide-ranging interviews with former employees, board members, and others who have intimate knowledge of Mortenson and his charity, the Central Asia Institute, Three Cups of Deceit uncovers multiple layers of deception behind Mortenson’s public image. Was his crusade really inspired by a desire to repay the kindness of villagers who nursed him back to health when he became lost on his descent down K2? Was he abducted and held for eight days by the Taliban? Has his charity built all of the schools that he has claimed? This book is a passionately argued plea for the truth, and a tragic tale of good intentions gone very wrong.
100% of Jon Krakauer’s proceeds from the sale of Three Cups of Deceit will be donated to the “Stop Girl Trafficking” project at the American Himalayan Foundation (www.himalayan-foundation.org/live/project/stopgirltrafficking).
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.
Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.
Some of the steps toward thinking like a Freak:First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it. Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to. Think like a child—because you’ll come up with better ideas and ask better questions. Take a master class in incentives—because for better or worse, incentives rule our world. Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day. Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.
Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.
In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a new multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.
You'll learn to:Set clear employee goals that align with company objectivesMonitor progress and check in regularlyClose performance gapsUnderstand when to use performance analyticsCreate opportunities for growth, tailored to the individualOvercome and avoid burnout on your team
Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Plan and use a repeatable proposal process
Use tools and templates to accelerate your proposals
Get the intel on bids and proposals
Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer – without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones!
Inside...Develop a great proposalFocus on the customerKnow your competitionPlan your approachUse tools and templatesWrite persuasivelyOvercome misconceptionsExpand your skillsAvoid proposal killers
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.
Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.
The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Using engaging and thought-provoking examples and interactive exercises, the lessons in this book will help you express your ideas clearly, concisely, and persuasively. You’ll discover how to write:Proposals that generate new business Reports that illuminate key points Emails that are easy to read and respond to Training workbooks that facilitate deep understanding and results-based learning Letters that get you job interviews, business opportunities, and donations
Using a reader-focused approach, you’ll learn professional tips and tricks that are easy to remember—and that work. Business Writing for Results helps you get your points across clearly, quickly, and effectively in order to produce the outcomes you want.
“A life ring in disguise. I feel like I’m drowning at work and through this book, the rescue boat is in sight and coming my way. Thank you, Jane.” —Karen A. Polan, Senior Field Specialist, First Energy
“Jane’s real life examples helped me understand the concepts.” —Christine Lotz, Product Research Technician, Hillshire Farms
“After implementing several of [her] suggestions, we boosted the bottom line by 15-20 percent. Thanks, Jane.” —Denise Dennis, Office Manager, Eye Surgery Associates
“Business Writing for Results is terrific! I’ve been in business for twenty years, so it takes something special to get through the haze of habit! Jane’s book does it!” —Nancy Hartman, Writer, TKR Cable
“Our highest rated trainer—by far—is Jane Cleland!” —Candace Cross, Manager, Training, IBM Corporation
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.
While media attention focuses on famous philanthropists such as Bill Gates and Charles Koch, thousands of donors are at work below the radar promoting a wide range of causes. David Callahan charts the rise of these new power players and the ways they are converting the fortunes of a second Gilded Age into influence. He shows how this elite works behind the scenes on education, the environment, science, LGBT rights, and many other issues--with deep impact on government policy. Above all, he shows that the influence of the Givers is only just beginning, as new waves of billionaires like Mark Zuckerberg turn to philanthropy. Based on extensive research and interviews with countless donors and policy experts, this is not a brief for or against the Givers, but a fascinating investigation of a power shift in American society that has implications for us all.
From the Hardcover edition.
In grant- seeking, words can go where the applicant can?t?the foundation boardroom, the corporation?s headquarters?so it?s important to use them as the strategic, powerful tools that they are. This book shows readers how to find, frame, and use words effectively to make the case for any organization and its projects.
Readers are provided the tools for crafting a grant proposal that speaks directly to the funder?s interests. Grant-seekers will learn:
? How to find out which funders fit their project exactly
? Strategies for figuring out what each grant-maker is looking for
? Critical tips for crafting attention-grabbing proposals
Koch shows readers how to write with a point of view that is geared to the funder?s interests and goals, while remaining true to the project. Packed with examples of winning proposals, and strategies for using words to inspire and convince, this is the must-have resource for any grant-seeker hoping to stand apart from the crowd.
Bill Clinton shares his own experiences and those of other givers, representing a global flood tide of nongovernmental, nonprofit activity. These remarkable stories demonstrate that gifts of time, skills, things, and ideas are as important and effective as contributions of money. From Bill and Melinda Gates to a six-year-old California girl named McKenzie Steiner, who organized and supervised drives to clean up the beach in her community, Clinton introduces us to both well-known and unknown heroes of giving. Among them:
Dr. Paul Farmer, who grew up living in the family bus in a trailer park, vowed to devote his life to giving high-quality medical care to the poor and has built innovative public health-care clinics first in Haiti and then in Rwanda;
a New York couple, in Africa for a wedding, who visited several schools in Zimbabwe and were appalled by the absence of textbooks and school supplies. They founded their own organization to gather and ship materials to thirty-five schools. After three years, the percentage of seventh-graders who pass reading tests increased from 5 percent to 60 percent;'
Oseola McCarty, who after seventy-five years of eking out a living by washing and ironing, gave $150,000 to the University of Southern Mississippi to endow a scholarship fund for African-American students;
Andre Agassi, who has created a college preparatory academy in the Las Vegas neighborhood with the city’s highest percentage of at-risk kids. “Tennis was a stepping-stone for me,” says Agassi. “Changing a child’s life is what I always wanted to do”;
Heifer International, which gave twelve goats to a Ugandan village. Within a year, Beatrice Biira’s mother had earned enough money selling goat’s milk to pay Beatrice’s school fees and eventually to send all her children to school—and, as required, to pass on a baby goat to another family, thus multiplying the impact of the gift.
Clinton writes about men and women who traded in their corporate careers, and the fulfillment they now experience through giving. He writes about energy-efficient practices, about progressive companies going green, about promoting fair wages and decent working conditions around the world. He shows us how one of the most important ways of giving can be an effort to change, improve, or protect a government policy. He outlines what we as individuals can do, the steps we can take, how much we should consider giving, and why our giving is so important.
Bill Clinton’s own actions in his post-presidential years have had an enormous impact on the lives of millions. Through his foundation and his work in the aftermath of the Asian tsunami and Hurricane Katrina, he has become an international spokesperson and model for the power of giving.
“We all have the capacity to do great things,” President Clinton says. “My hope is that the people and stories in this book will lift spirits, touch hearts, and demonstrate that citizen activism and service can be a powerful agent of change in the world.”
From the Trade Paperback edition.
Revised and updated for the newest digital platforms—the classic guide to business writing style and protocols
While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform.
New to this edition:Updated A-to-Z section with 250 new entries Best practices for email in a world of portable devices Insights from communications executives at global companies
Praise for The Business Style Handbook
“This may be the handiest and clearest book of tips on basic business writing I’ve read in a long time.”
—Pam Robinson, cofounder, the American Copy Editors Society
“An excellent primer on how to communicate effectively in a business setting.”
—Michael Barry, vice president, media relations, Insurance Information Institute
“This book is especially helpful for people when English is their second language. I recommend it to all my business classes.”
—Elizabeth Xu, Ph.D., author, executive mentor and leadership class instructor, Stanford University
“You never want poor writing to get in the way of what you’re saying. . . . This style guide is a valuable resource to help ensure that the quality of your writing differentiates you.”
—Bart Mosley, principal and chief investment officer, Alprion Capital Management LP
Guidelines in each entry are based upon the fundamental principles of our consulting practice:
• Align your proposal with the customer’s evaluation process.
• Use a disciplined business development process thatemphasizes up-front planning.
• Schedule to the process and maintain schedule discipline.
• Base your strategy on the customer’s perspective.
• Focus your effort early and throughout with an early executive summary.
• Apply proven project management principles to proposal development.
• Use a disciplined, customer-focused writing approach.
• Use reviews to both control and add value to the process.
Organizations implementing these principles, supported by the guidelines in this Proposal Guide, will capture more
business at a lower cost.
Offer clear guidance to business development professionals that is practical and easy to find. The concept for the Proposal Guide originated when individuals in client organizations repeatedly asked similar questions:
Is this written down anywhere? Now it is.
Most training for sales professionals focuses on enhancing sales skills and explaining the features and advantages of their organization’s products and services, but not on how to direct, prepare, or contribute to proposals. This is the first easy-to-use reference for business development professionals who are seeking practical, clear guidance on how to win competitive business in all markets, large or small, domestic or international, private sector or public. In addition, the Proposal Guide was selected in 2005 as the primary reference for the Association of Proposal Management Professionals (APMP) Foundation Level certification exam.
Record best-practice guidelines.
At Shipley Associates, we have observed and recommended industry best practices in business development training, consulting, and process reengineering since 1972. We endeavor to follow these principles in our consulting practice, teach them in our training practice, and share them in this Proposal Guide.
This Proposal Guide, like the companion Capture Guide and Business Development Lifecycle Guide, offers guidelines, not rules.
Reality encompasses more shades of gray than can be covered in a guide intended to be concise. When in doubt, do what the customer says and be consistent.
Are the guidelines unique? Not usually.
Can you find all of these guidelines in any other reference? No.
You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft.
How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.
Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service.
LEARN HOW TO:
Grab reader attention immediately
Write compelling copy that holds attention
Write a call to action that’s difficult to refuse
Design winning layouts
Increase the number of orders
Convert more inquiries to orders
GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS:
Effective advertisement length...use of color...smart media placement...and much more.