Starbucks. Evolution of the Company's Marketing Plan

The role of viral advertising in brand equity building

Consumer perceptions of value in relation to products of Home Depot versus Lowe’s

How Safety and Security influence the decision of tourists to visit another destination: A Case Study of Greece

The differences between domestic and international marketing: About Anne C. Perry’s article "International versus Domestic Marketing. Four Conceptual Perspectives"

Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying

Customer Engagement Value and Social Media

Analyzing and comparing transactional and relationship marketing

Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone

Critical Public Relations. Contexts and Issues: Critically discuss the assertion that „public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟

Assessing the Impact of Social Networks on Organisational Performance

New Classical economists. Why do New Classical economists believe that economic policy is ineffective?

Culture and Leadership according to Quinn’s Competing Values Framework: Business Dimensions of Strategic Importance

Resistance to Change. The case of a shoe manufacturer

Adverse Effect of Antidumping Laws on Developing Countries

Monetary Policy. The Role of the European Central Bank

Asymmetric Information relating to Initial Public Offering Underpricing

Does the Greek debt crisis threaten the stability of the Euro?

Unethical Behavior of Auditors

Employer attractiveness of public sector and non-for profit organisations for last-year students