Strategic Global Marketing: Issues and Trends

Cross-National and Cross-Cultural Issues in Food Marketing

European Perspectives in Marketing

Marketing Issues in Western Europe: Changes and Developments

Strategic Networks: The Art of Japanese Interfirm Cooperation

Strategic Networks: The Art of Japanese Interfirm Cooperation

The Global Business: Four Key Marketing Strategies

Marketing in Central and Eastern Europe

Internationalization of Companies from Developing Countries

Internationalization of Companies from Developing Countries

International Marketing: Sociopolitical and Behavioral Aspects

Service Industries in Developing Countries

Service Industries in Developing Countries

Management Education in the Chinese Setting

Globalization of Business: Practice and Theory

Globalization and East Asia: Opportunities and Challenges

International Management Leadership: The Primary Competitive Advantage

Ethical Issues in International Marketing

International Business Teaching in Eastern and Central European Countries

Consumer Behavior in Asia: Issues and Marketing Practice