Strategic Global Marketing: Issues and Trends

The Global Business: Four Key Marketing Strategies

Internationalization of Companies from Developing Countries

Internationalization of Companies from Developing Countries

Management Education in the Chinese Setting

Strategic Networks: The Art of Japanese Interfirm Cooperation

Strategic Networks: The Art of Japanese Interfirm Cooperation

The Global Business: Four Key Marketing Strategies

Marketing in Central and Eastern Europe

European Perspectives in Marketing

Service Industries in Developing Countries

Service Industries in Developing Countries

Marketing Issues in Western Europe: Changes and Developments

International Marketing: Sociopolitical and Behavioral Aspects

Ethical Issues in International Marketing

Globalization of Business: Practice and Theory

Industrial Products: A Guide to the International Marketing Economics Model

International Business Teaching in Eastern and Central European Countries

Consumer Behavior in Asia: Issues and Marketing Practice

Market Evolution in Developing Countries: The Unfolding of the Indian Market