Daniel Coyle

Daniel Coyle is the author of The Talent Code, as well as the New York Times bestseller Lance Armstrong’s War. He lives with his wife and four children in Homer, Alaska, and Cleveland Heights, Ohio.
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NEW YORK TIMES BESTSELLER • The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture.


Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.

Praise for The Culture Code

“I’ve been waiting years for someone to write this book—I’ve built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water.”—Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take

“If you want to understand how successful groups work—the signals they transmit, the language they speak, the cues that foster creativity—you won’t find a more essential guide than The Culture Code.”—Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better
What is the secret of talent? How do we unlock it? This groundbreaking work provides readers with tools they can use to maximize potential in themselves and others.

Whether you’re coaching soccer or teaching a child to play the piano, writing a novel or trying to improve your golf swing, this revolutionary book shows you how to grow talent by tapping into a newly discovered brain mechanism.

Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds—from the baseball fields of the Caribbean to a classical-music academy in upstate New York—Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything.

• Deep Practice Everyone knows that practice is a key to success. What everyone doesn’t know is that specific kinds of practice can increase skill up to ten times faster than conventional practice.

• Ignition We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack? A higher level of commitment—call it passion—born out of our deepest unconscious desires and triggered by certain primal cues. Understanding how these signals work can help you ignite passion and catalyze skill development.

• Master Coaching What are the secrets of the world’s most effective teachers, trainers, and coaches? Discover the four virtues that enable these “talent whisperers” to fuel passion, inspire deep practice, and bring out the best in their students.

These three elements work together within your brain to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements and thoughts. Scientists have discovered that myelin might just be the holy grail: the foundation of all forms of greatness, from Michelangelo’s to Michael Jordan’s. The good news about myelin is that it isn’t fixed at birth; to the contrary, it grows, and like anything that grows, it can be cultivated and nourished.

Combining revelatory analysis with illuminating examples of regular people who have achieved greatness, this book will not only change the way you think about talent, but equip you to reach your own highest potential.

“The holy grail for disillusioned cycling fans . . . The book’s power is in the collective details, all strung together in a story that is told with such clear-eyed conviction that you never doubt its veracity. . . . The Secret Race isn’t just a game changer for the Lance Armstrong myth. It’s the game ender.”—Outside

The Secret Race is the book that rocked the world of professional cycling—and exposed, at long last, the doping culture surrounding the sport and its most iconic rider, Lance Armstrong. Former Olympic gold medalist Tyler Hamilton was once one of the world’s top-ranked cyclists—and a member of Lance Armstrong’s inner circle. Over the course of two years, New York Times bestselling author Daniel Coyle conducted more than two hundred hours of interviews with Hamilton and spoke with numerous teammates, rivals, and friends. The result is an explosive page-turner of a book that takes us deep inside a shadowy, fascinating, and surreal world of unscrupulous doctors, anything-goes team directors, and athletes so relentlessly driven to win that they would do almost anything to gain an edge. For the first time, Hamilton recounts his own battle with depression and tells the story of his complicated relationship with Lance Armstrong. This edition features a new Afterword, in which the authors reflect on the developments within the sport, and involving Armstrong, over the past year. The Secret Race is a courageous, groundbreaking act of witness from a man who is as determined to reveal the hard truth about his sport as he once was to win the Tour de France.
With a new Afterword by the authors.
“Loaded with bombshells and revelations.”—VeloNews

“[An] often harrowing story . . . the broadest, most accessible look at cycling’s drug problems to date.”—The New York Times
“ ‘If I cheated, how did I get away with it?’ That question, posed to SI by Lance Armstrong five years ago, has never been answered more definitively than it is in Tyler Hamilton’s new book.”—Sports Illustrated
“Explosive.”—The Daily Telegraph (London)
¿Por qué ciertos grupos ofrecen más que la suma de sus partes mientras que otros ofrecen menos?


La cultura de grupo es una de las mayores fuerzas que existen. Podemos percibir su presencia en los negocios de éxito, en los equipos que lideran los campeonatos y en las familias más prósperas, y enseguida notamos cuándo falta y cuándo se ha vuelto tóxica. Todos queremos implantar una cultura fuerte en nuestras respectivas organizaciones, comunidades y familias. Sabemos que funciona, pero no sabemos con exactitud cómo.

Solemos considerarla un rasgo grupal, como el ADN. Las culturas sólidas y bien fundamentadas como las de Google, Disney o los SEAL de la Armada estadounidense parecen tan singulares y características que podrían calificarse de inamovibles, como si de alguna manera estuvieran predestinadas a ser así. De acuerdo a este razonamiento, unos grupos son agraciados con una cultura sólida y otros no.

Este libro adopta una perspectiva distinta. Tras investigar los grupos de mayor éxito del mundo, Daniel Coyle llegó a la conclusión de que sus respectivas culturas nacían de un conjunto específico de habilidades que aprovechan el potencial de nuestro cerebro social.

La habilidad 1, «Labrar la seguridad», profundiza en cómo las señales de vinculación establecen lazos de pertenencia y de identidad.

La habilidad 2, «Comparte la vulnerabilidad», explica cómo el hábito de afrontar riesgos comunes propicia la cooperación basada en la confianza.

Y la habilidad 3, «Define un propósito», detalla cómo las narraciones implantan objetivos y valores comunes.

Con extraordinaria amenidad, este libro explora cómo funciona cada una de estas tres habilidades y da a conocer las experiencias de los grupos y los líderes que emplean estos métodos a diario en un mundo siempre cambiante. Aunque pueda parecer que una cultura de éxito se consigue por arte de magia, no es así. La cultura es un conjunto de relaciones vivas con un objetivo común. No es algo que seas, sino algo que haces.

«Esta es la guía esencial para comprender cómo trabajan los equipos de éxito. Un libro profundo y enormemente práctico.»
Charles Duhigg, autor de Más agudo, más rápido y mejor (Conecta)

«Llevaba años esperando a que alguien escribiera este libro. Léanlo inmediatamente.»
Adam Grant, autor de Opción B (Conecta)

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