David Pendleton is Chairman, Edgecumbe Consulting Group, Bristol, UK. Theo Schofield is a General Practitioner, Director of Communication, the Ethox Centre, University of Oxford. Peter Tate is a General Practitioner and Convenor, RCGP Exam Board. Peter Havelock is a General Practitioner and Associate Advisor, Postgraduate Dental and Medical Department, University of Oxford.