Evan M. Berman

About the Author Margo Berman has been a marketing consultant for 20 years, with her own ad and PR agency_Global Impact_for more than 17 years. As a creative talent, she's won numerous regional, national, and international awards, with clients like American Express, Alamo Rent A Car, Clientele and Banana Boat. In addition, she is professor of advertising at Florida International University.