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Yoram Wind
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank, ” The SEI Center for Advanced Studies in Management.
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The Network Imperative: How to Survive and Grow in the Age of Digital Business Models
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Making Better Sense: How Your Mental Models Define Your World
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