Jim Signorelli

Jim Signorelli believes much of the advertising we see and hear today is a waste of money. This is not an opinion you'd expect from someone who has spent 35 years creating advertising. Having worked on major global brands, Signorelli has witnessed the fact that too much focus is put on moving products while too little is placed on moving people. Many years in the making, StoryBranding 2.0 is a marketing masterpiece based on the principles of storytelling. As the originator of the StoryBranding process, Jim is a well-regarded and entertaining keynote speaker, workshop moderator and business story evangelist. Jim lives with his wife Joan in Evanston, Illinois. Visit story-lab.net for more info.