John Medina

John J. Medina is a developmental molecular biologist with special research interests in the isolation and characterization of genes involved in human brain development and the genetics of psychiatric disorders. Medina has spent most of his professional life as an analytical research consultant, working primarily in the biotechnology and pharmaceutical industries on research issues related to mental health.
He was founding director of the Talaris Research Institute, which supports researchers such as Patricia Kuhl and John Gottman. He directed Talaris until 2006, and now is the director of the Brain Center for Applied Learning Research at Seattle Pacific University, which has worked on creating learning environments at Woodland Park Zoo. He is also an affiliate professor of Bioengineering at the University of Washington School of Medicine.
Dr. Medina writes the column "Molecules of the Mind" for Psychiatric Times.
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Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.

You will discover how:

Every brain is wired differently
Exercise improves cognition
We are designed to never stop learning and exploring
Memories are volatile
Sleep is powerfully linked with the ability to learn
Vision trumps all of the other senses
Stress changes the way we learn

In the end, you’ll understand how your brain really works—and how to get the most out of it.
What’s the single most important thing you can do during pregnancy? What does watching TV do to a child’s brain? What’s the best way to handle temper tantrums? Scientists know.

In his New York Times bestseller Brain Rules, Dr. John Medina showed us how our brains really work—and why we ought to redesign our workplaces and schools. Now, in Brain Rules for Baby, he shares what the latest science says about how to raise smart and happy children from zero to five. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your children into the college of their choice? Teach them impulse control.

Brain Rules for Baby bridges the gap between what scientists know and what parents practice. Through fascinating and funny stories, Medina, a developmental molecular biologist and dad, unravels how a child’s brain develops – and what you can do to optimize it.

You will view your children—and how to raise them—in a whole new light. You’ll learn:

Where nature ends and nurture begins
Why men should do more household chores
What you do when emotions run hot affects how
your baby turns out, because babies need to feel safe
above all
TV is harmful for children under 2
Your child’s ability to relate to others predicts her
future math performance
Smart and happy are inseparable. Pursuing your child’s
intellectual success at the expense of his happiness
achieves neither
Praising effort is better than praising intelligence
The best predictor of academic performance is not
IQ. It’s self-control
What you do right now—before pregnancy, during pregnancy, and through the first five years—will affect your children for the rest of their lives. Brain Rules for Baby is an indispensable guide.
How come I can never find my keys? Why don't I sleep as well as I used to? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp? Scientists know. Brain Rules for Aging Well, by developmental molecular biologist Dr. John Medina, gives you the facts, and the prescription to age well, in his signature engaging style.

With so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected.

In his New York Times best seller Brain Rules, Medina showed us how our brains really work, and why we ought to redesign our workplaces and schools to match. In Brain Rules for Baby, he gave parents the brain science they need to know to raise happy, smart, moral kids. Now, in Brain Rules for Aging Well, Medina shares how you can make the most of the years you have left. In a book destined to be a classic on aging, Medina's fascinating stories and infectious sense of humor breathe life into the science.

Brain Rules for Aging Well is organized into four sections, each laying out familiar problems with surprising solutions. First up, the social brain, in which topics ranging from relationships to happiness and gullibility illustrate how our emotions change with age. The second section focuses on the thinking brain, explaining how working memory and executive function change with time. The third section is all about your body: how certain kinds of exercise, diets, and sleep can slow the decline of aging. Each section is sprinkled with practical advice, for example, the fascinating benefits of dancing, and the brain science behind each intervention.

The final section is about the future. Your future. Medina connects all the chapters into a plan for maintaining your brain health.

You may already be experiencing the sometimes-unpleasant effects of the aging process. Or you may be deeply concerned about your loved ones who are. Either way, Brain Rules for Aging Well is for you.

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