Larry D. Kelley

Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books. Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.
Ebooks
Advertising and Public Relations Research
Advertising Media Planning
3.0
Advertising Media: Workbook and Sourcebook
Advertising Account Planning: Planning and Managing an IMC Campaign
Advertising Account Planning: Planning and Managing an IMC Campaign
Advertising and Public Relations Research: Edition 2
Cases in Advertising Management
Advertising and Public Relations Research: Edition 2
Advertising Management
Cases in Advertising Management
Advertising Media Planning: A Brand Management Approach, Edition 5
Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms: The New Soviet Legislature and Gorbachev's Political Reforms
Advertising Media Planning: A Brand Management Approach, Edition 5
Advertising Management in a Digital Environment: Text and Cases
Advertising Management