ORI BRAFMAN has an MBA in organizational studies from Stanford Business School and consults with and speaks to Fortune 500 companies on organization, disruption, and innovation. Brafman is the co-author of the New York Times bestseller Sway (US: Crown; UK: Virgin) with his brother Rom, as well as the bestselling and critically acclaimed book The Starfish and the Spider (US: Penguin Portfolio) which is now in its 16th printing. For the past two years, he has worked closely with the US Army on a training program that introduces chaos theory into the Army's decision-making.