Richard Hammond

Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day. He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan, fashion brands in Sweden, to big stores and brands in the UK.
Read more
Collapse
In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.

¿

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:

Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams."

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams".

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

¿

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:

¿

A start-to-finish system for planning and executing effective campaigns. ¿ Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ¿ Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately.

¿

Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.


This book may be unpopular in some circles. The exposure of the truth usually is when it has been hidden or distorted (particularly by those who would profit most by its absence or continued distortion). Yet, are we not our brothers keeper? Are we not to assist or enlighten our kinsmen...our fellow human, if we can? Frequently, throughout these essays will be found references to the mystical forces that are indeed a part of our every day existence. I speak of the essence of fair play, charity, right...justice. These forces are more than just charming concepts or notions. They are forces that shape every living souls destiny...forces that we sometimes foolishly play with every day, often with terrible consequences.
There are bogus philosophies being practiced that have been and are rapidly and steadily spelling the decline of humankind. I seek, with the readers indulgence and patience, to expose or illuminate our long practiced folly. I expect there to be great opposition, particularly from many of the Black segment of Christendom. For oftentimes, concepts and ideals are attacked and/or ostracized by the masses while being led by profiteers with selfish interests, especially if those ideals are not embraced by the masses. But, are the masses always right? What about a mob?

The focal point of these essays is not to lament the plight of the so-called African American. Any number of American minorities (Native American, Hispanics, Oriental, et al) can be exemplary of the casualties of the American (European) encounter, though not necessarily to the same degree. I use the African American to illustrate what has happened to a segment of humanity (many of whom I believe to be descendants of the Lost Tribes of Israel, the Chosen Ones) whose ancestors dared to violate the laws and hold with contempt those forces which govern our daily existence and bring affront to the Great Spirit, The Mighty One. And if the Chosen of the Most High can receive such a fall from grace, then none are above or beyond reproach. Perhaps now is the time for other considerations...other possibilities.
©2019 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.