Rita Gunther McGrath

RITA McGRATH is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world's top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her most recent best-selling book is The End of Competitive Advantage (Harvard Business Review Press, 2013).

Ebooks

Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)

HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

HBR's 10 Must Reads on Managing Projects and Initiatives (with bonus article "The Rise of the Chief Project Officer" by Antonio Nieto-Rodriguez)

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)

กลยุทธ์บุกยึดตลาด: Market Busters