WILLIAM L. SIMSON, co-author of the best-seiling Profit From Experience, is a professional writer with over 30 years of experience and 800 published or produced works. He has written in every medium: books, magazines, newspapers, film, television, and multimedia. Among his best-known works are Setting Sail, with Walter Cronkite, Early Warning (Universal Studios) and the PBS documentary, From Information to Wisdom. He lives in Rancho Santa Fe, California.