Bujji (Prabhas) and Chitti (Trisha Krishnan) are inseparable childhood friends. But when Bujji crashes Chitti's sandcastle by mistake, Chitti gets angry and asks Bujji not to meet her for 12 years. She does, however, promise to marry him at the end of the lengthy hiatus, leaving Bujji but a glimmer of hope. After half-heartedly agreeing to her harsh terms, the forlorn Bujji leaves home, the pain of living in Visakhapatnam without seeing Chitti too much to bear. He winds up in Chennai, hence the tagline, Made in Chennai. He spends those dozen years in Chennai presumably like a 'goonda', as he is shown beating up people. Also, he spouts Tamil dialogu