The National Collegiate Athletic Association was founded more than a century ago on the worthy principals of protecting and benefiting student athletes. Unfortunately, today’s NCAA falls woefully short of meeting those goals. "The Business of Amateurs" sets out to make the case that the NCAA places the profits of college sports programs nationwide ahead of the best interests of athletes and their families. Documentary filmmaker and former USC lineman Bob DeMars pulls no punches as the film tackles many beats, from the exploitation of the athlete to the prevalence of brain trauma inherent to college football, and systematically points out the hypocrisy and injustices that, in some cases, are life or death issues.
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