Project Wild Thing

2013 • 79 minutos

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David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing and a screen dependence, threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature - literally. In an attempt to compete with the brands which take up a third of his daughter's life, Bond appoints himself Marketing Director for Nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling 'Nature' to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits - but is 'Nature' past its sell-by date?

Calificaciones y opiniones

Kids in Britain don’t play outside so much these days. Where our parents were left to roam at will, and their parents wandered much further still, the children of the early twenty-first century are mostly kept indoors. It isn’t safe to go out – the traffic is dreadful, kids have terrible accidents, everyone knows that the streets are packed with paedophiles and murderers. Nobody knows their neighbours well enough to be sure they won’t eat their kids if they get half a chance.

Funny and insightful

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