A Malayalam satirical comedy, written and directed by Ranjith Sankar. The story revolves around Joy Thakkolkkaran (Jayasurya), an aspiring young entrepreneur from Thrissur who proposes to manufacture 'Punyalan Agarbathis' (Incense of India) from elephant dung. The incense quality and fragrance has passed with good results. His best friend in the struggle is Greenu Sharma (Aju Varghese), who sees Joy as his hero and Joy's dreams are strengthened by his wife, Anu (Nyla Usha). Their camaraderie is a guiding force for Joy. Now his main challenge is to source the raw material which is 'Elephant Dung'. From here begins his endless struggle on procuring the raw material on a Harthal day (people's strike) to confronting elephant owners, to get his share of elephant dung to make his product. Will he succeed in his endeavor with support from his friends, forms the rest of this story. (CBFC U DIL/1/120/2013-THI)