Inspired by the extraordinary real-life events sparked by tenacious hairdresser Liz Evans (Samantha Morton), Save The Cinema illustrates how the resolve of a small Welsh town, inspired by the magic of cinema, was able to bring Tinseltown to their doorstep. The sleepy town of Carmarthen in Wales is not exactly the first place to spring to mind when thinking of Hollywood blockbusters. But this changed in 1993 when the town council made the unwelcome announcement that The Lyric Theatre – the town's much-loved but financially stricken cinema – would be demolished so a shopping centre could be built in its place. It's down to Liz Evans, hairdresser and linchpin to the local community, to stand up for the ailing cinema and stop the bulldozers.