The Magic of Heineken

2014 • 83 menit

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The Magic of Heineken takes viewers on a captivating ride through the entertaining and extraordinary 150 year history and present-day story of the world’s largest family controlled brewer. From Gerard Heineken founding the brewery in 1864 in Amsterdam to the pioneering adventure, relentless obsession for quality, persistent innovation, environmental sustainability, celebrated sports and music events, and the highly publicized kidnapping of the family patriarch, Freddy Heineken - a renaissance man who transformed Heineken’s marketing – to the epic expansion that ensured the company’s survival in an increasingly competitive world. At its heart is the Heineken family, who along with 90,000 employees make up a larger family of passionate people - people who identify themselves as having “green blood,” who proudly brew 235 international premium, local and specialty brands in 170 countries on all 6 continents.