Donald Trump uses The Art of the Insult to brand opponents and bash the media all the way to the White House in 2016. - Donald Trump used The Art of the Insult to brand political opponents and bash the media all the way to the White House. Trump dominated the news with a master plan of political incorrectness, hurling insults like Lyin' Ted and Crooked Hillary. In this film, Trump emerges as a marketing genius and performance artist who, despite being a Manhattan billionaire, captured the hearts of middle America.