We The People – The Market Basket Effect

2016 • 76 minuter

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The story behind the epic six-week boycott of the Massachusetts-based Market Basket supermarket chain in the summer of 2014: when beloved CEO Arthur T. Demoulas is deposed by his cousin, majority shareholder Arthur S. Demoulas, Market Basket’s 25,000 employees and millions of supportive customers successfully enforce a boycott of the 71-store regional chain, leading to a leveraged buyout of the company, the reinstatement of “Artie T.”, and a victory for democracy.

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Absolutely awe-inspiring documentation of the power and value we have, collectively, as a workforce and people. Just as important, this film reveals a truth lost in the corporate board room-- the truth that loyalty is infinitely more powerful than greed. Watch in amazement as the employees, customers, and even vendors of the grocery chain Market Basket go on strike to re-throne their beloved CEO, Arthur T. Demoulas. It is the very first time in history that employees put their jobs and lives on the line FOR a CEO. If there were more business leaders like Arthur T., our economy and middle class would be far from its current anemic reality.

This gives hope that the people can, and do, win... if they fight for it.

History. Great Story. Great Company.