A hilarious and heartwarming story of Joe, an astute and underachieving Detroit bartender who values truth above everything. When Joe finds out he needs to pay for his gifted son’s private school education, he submits an audition to a local radio station for his own talk therapy show. After he’s rejected, he invents a larger-than-life black female personality named Loqueesha, who is hired sight unseen by the unwitting radio station owners. As Loqueesha’s star rises, Joe is increasingly challenged with keeping her identity a secret, maintaining his own sense of self and grappling with the often bizarre perceptions of an audience who have absolutely no idea who they’re talking, or listening, to.