Hustle

John Henry works with Ashley from Trade Street Jams to turn her small, artisanal jam business into a profitable company with enough revenue to allow her to quit her day job.

John Henry helps Local Roots NYC founder Wen-Jay grow her farm-share business into a sustainable company that will grow from year to year.

John Henry hopes to turn donut makers Todd & Eric from Cuzin's Duzin into successful businessmen.

John Henry rolls up his sleeves to try and help the owners of streetwear company Bronx Native keep their doors open.

John Henry works with the founders of Fur to help them get the business world to take their body care products seriously.

John Henry gets in the moonshine business working with the founders of Port Morris Distillery to take their small batch Pitorro to the next level.

John Henry tries to help the founders of 3D Brooklyn rethink their business model if they want to be more successful.

Entrepreneur John Henry meets the moguls and money-makers of tomorrow doing whatever they can to make it today. HUSTLE begins February 10. Produced in partnership with Cadillac.

John Henry helps struggling Harlem Cycle by working with founder Tammeca to bring the awareness of her business to the larger Harlem community.